FEATURED ARTICLE:
How can you best integrate direct mail with digital marketing?
Read More
Read More
Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Forbes
The Secret Sauce Behind Direct Mail's Resurgence, as originally seen in Forbes.
Savvy marketers are discovering that direct mail is more powerful than ever, especially when they're microtargeting new customers and building deeper relationships with existing customers....
Direct Mail Marketing,
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Marketing For Financial Services,
Forbes
BKM Marketing Clients Receive Three Gold and One Silver at the NEDMA Awards for Creative Excellence
The New England Direct Marketing Association recently held its 37th Annual Awards for Creative Excellence at District Hall in Boston, MA. Thirteen out-of-region judges critiqued work from...
Direct Marketing,
Awards + Accolades,
NEDMA
Driving Response and Conversion with 7 Multi-Channel, Multi-Touch Tips
Did you know that 33% of consumers regularly use more than three (3) channels when making purchases, yet only 14% of organizations claim their currently running coordinated campaigns...
Direct Marketing
BKM Hires Megan Allinson as Integrated Marketing Director
BKM Marketing is pleased to announce the hiring of strategic marketer, Megan Allinson.
Direct Marketing
Improving Marketing Outcomes with Four Types of Data
Leveraging data to improve marketing outcomes is a hot topic of conversation among marketers. But when asked, most marketers will acknowledge that while they know that data improves the...
Direct Marketing
Key Takeaways | NEDMA’s Marketing Technology Summit
BKM had a great time exhibiting at NEDMA’s Marketing Technology Summit yesterday at Boston University - especially running our cornhole challenge! If you attended we hope you enjoyed the...
Direct Marketing
Join us at MTech!
This year's NEDMA Marketing Technology Summit will be at Boston University on Tuesday, November 1st. BKM Marketing will be exhibiting this year, and we invite you to take advantage of our...
Direct Marketing
Video Marketing: Overcoming 3 common challenges
Why are you still not using video? By now you know that including video as part of your content marketing strategy increases customer engagement. There is no shortage of statistics like...
Direct Marketing
Join us at industry events this Fall
BKM is active in many key industry organizations - we are often speakers, sponsors and attendees at many events. See below for a list of upcoming events that we will be involved with - and...
Direct Marketing
How to Improve your Marketing Messages Using Buyer Personas
Who visits your website (or doesn’t)? What content should you highlight to get the right people there? Do you really know and understand who your buyers are in order to target them...
Direct Marketing
