Improving Marketing Outcomes with Four Types of Data
Leveraging data to improve marketing outcomes is a hot topic of conversation among marketers. But when asked, most marketers will acknowledge that while they know that data improves the...
Direct Marketing
NEDMA’s Marketing Technology Summit: Seven Key Takeaways
BKM had a great time exhibiting at NEDMA’s Marketing Technology Summit yesterday at Boston University - especially running our cornhole challenge! If you attended we hope you enjoyed the...
Direct Marketing
Join us at MTech!
This year's NEDMA Marketing Technology Summit will be at Boston University on Tuesday, November 1st. BKM Marketing will be exhibiting this year, and we invite you to take advantage of our...
Direct Marketing
Video Marketing: Overcoming 3 common challenges
Why are you still not using video? By now you know that including video as part of your content marketing strategy increases customer engagement. There is no shortage of statistics like...
Direct Marketing
Join us at industry events this Fall
BKM is active in many key industry organizations - we are often speakers, sponsors and attendees at many events. See below for a list of upcoming events that we will be involved with - and...
Direct Marketing
How to Improve your Marketing Messages Using Buyer Personas
Who visits your website (or doesn’t)? What content should you highlight to get the right people there? Do you really know and understand who your buyers are in order to target them...
Direct Marketing
How Banks Can Improve Social and Content Marketing: Part Two
A one-week snapshot of bank content marketing activity Last week we posted that we were looking at the actual ‘what’ behind a random sampling of fifteen banks' social marketing efforts,...
Bank Marketing,
Direct Marketing
Content Marketing in 2016: How Banks Can Improve Social and Content Marketing Efforts
You don't need to spend much time on social media these days to realize just how overwhelming it is to process the constant stream of new content. And with research showing the strong...
Bank Marketing,
Direct Marketing
Can you reach your sales goals without direct mail?
Best ways to use direct mail in 2016 Marketing blogs and trade journals create endless gigabytes of content about online marketing techniques, yet many marketers continue to rely on direct...
Direct Mail Marketing,
Direct Marketing
Increasing Your Business's B2B Marketing Success Rate in 2016: Part 2
BKM Marketing CEO Bruce McMeekin recently presented at the 2016 NEDMA conference to highlight the best approaches that B2B marketers can deploy to improve lead generation and sales. This is...
Bank Marketing,
Direct Marketing
