Katie Pinabell

Recent Posts

Using Direct Mail to Break Through Digital Marketing Clutter

Posted by Katie Pinabell

Now more than ever, we’ve seen a huge push toward digital servicing as many companies shift their models due to the current pandemic.

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Topics: Direct Mail Marketing, Direct Marketing, Marketing For Banks, Marketing For Financial Services

Excelling Through Change - Bank Merger Marketing

Posted by Katie Pinabell

The reality of addressing all of the moving parts needed to effectively communicate a pending bank merger can be daunting. The fact is that most banks don’t have the resources to dedicate to this “one-time project.”

BKM Marketing's Bank Merger Communications - Excelling Through Change is more than a how-to guide for navigating checklists of do’s and don’ts for merger communication. 

This ebook is intended as a resource for bank executives to think strategically about how to effectively plan and execute high impact communications to an array of audiences using all of the key elements of the two bank brands – acquirer and acquired – and build a solid foundation for post-conversion alignment focusing around our Key Takeaways:

1. Focus on Employees

2. Build an Iterative Communication Plan and Manage to it

3. Understand Your Audiences and Focus on What They Need to Know

4. Think Beyond the Merger

5. Conduct a Formal Post Mortem

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Topics: Bank Marketing, Bank Merger Marketing

Evaluating fintech? Top 4 Questions to Ask by BKM on BAI.org

Posted by Katie Pinabell

The promise of fintech can be exciting. It can improve both front and back offices. But bankers should use prudence when considering new technology.

Rick Hall, our Managing Director of the Banking and Financial Services practice at BKM Marketing, is a sought after expert for bank leaders who are looking to make investments in this area, particularly when it comes to investments in the area of digital marketing and communications.

Rick was recently published on BAI.org's Banking Strategies blog with some timely guidance to financial services firms about how best to go about making their next big investment in fintech. While every bank will have its own issues and needs, Rick outlines four questions every institution should be asking.

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Topics: Direct Mail Marketing, Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services

USPS Is Changing the Way Brands Use Direct Mail - And it's Free!

Posted by Katie Pinabell

We are pleased to announce that BKM's very own Bruce McMeekin recently published some guest contributed content that we think our readers will want to hear more about. His post, USPS Is Changing the Way Brands Use Direct Mail — and It's Free was recently published to Target Marketing. As he explains in his article, "Direct mail already powers marketing results that provide a high ROI for savvy brands that use the medium wisely. And with the U.S. Postal Service’s recent launch of Informed Delivery, these results can become dramatically stronger, without adding a penny to direct mail campaign costs." Read more from Bruce's article on Target Marketing and learn how you can start taking advantage of Informed Delivery from the USPS in your own business.

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Topics: Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Bank Merger, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, Target Marketing

Six Steps to Help You Connect with your Audience

Posted by Katie Pinabell

The path to increasing sales starts with effective customer and prospect engagement.

Here are six steps you can take to help understand and enhance connections with your audience, as recently published in MarTech Advisor by Bruce McMeekin, BKM Marketing’s Founder and CEO.


6 Steps to Understand and Connect With Your Audience

Understanding how brands can engage consumers is critical to success. Here are six steps marketers can take to help them understand and connect better with their audience, says, Bruce McMeekin, Founder and CEO, BKM Marketing.

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Topics: Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, MarTech Advisor