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Marketing Guides, Reports + Best Practices

BKM RESOURCE  LIBRARY
Browse + download BKM Marketing's white papers on all your bank marketing needs, from tips on how to increase direct mail ROI to merger communications best practices, inbound marketing strategies + executing successful brand differentiation campaigns. 
BKM Marketing Free eBook Augmenting Digital Marketing Direct Mail Lawn Care

 

Augmenting Digital Marketing with Direct Mail | 6 Tips to Boost Response Rate for Lawn Care

Multichannel marketing is more impactful than ever.

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BKM-Marketing-Marketing-Maximizing-Guide

 

Bank Merger Communications | Maximizing the Value of the Transaction

Evolve from simply surviving the merger into leveraging it as a launching pad.

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Augmenting Digital Marketing with Direct Mail_6 Tips to Boost Response cover1

 

Augmenting Digital Marketing with Direct Mail 

Highlighting how to add new tactics to your digital strategy can help drive sales and increase ROI.

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BKM-Marketing-Marketing-Excelling-Guide

 

Bank Merger Communications | Excelling Through Change

For bank executives to think strategically about how to effectively plan and execute high impact communications.

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BKM Marketing Augmenting Digital Marketing with Direct Mail 2022 for Banks Guide

 

Augmenting Digital Marketing with Direct Mail 2022 for Banks

Bank industry exclusive including 6 tips for boosting your direct mail advertising response rates and increasing direct mail ROI  in 2022.

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BKM Marketing Balancing Inbound and Outbound Strategies Guide

 

Balancing Inbound and Outbound Strategies

 How do you best go about rebalancing your marketing portfolio? Effective Integrated Marketing in Action.

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BKM Marketing Free eBook - Augmenting Digital Marketing with Direct Mail 2021

 

Augmenting Digital Marketing with Direct Mail 2021

The importance of multichannel campaigns, how direct mail fits in, new technology, and opportunities to increase your campaign. 

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BKM Marketing Free eBook - Bank Merger Marketing Best Practices

 

Bank Merger Marketing Best Practices

Helpful tips for developing your communications strategy, guiding creative development, consolidating data & more.

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BKM-Marketing-New-Buyer-Reality-Guide-1

 

Understanding the New Buyer Reality

Accepting the New Buyer Reality & Understanding their Perspective. Learn about the new buyer reality and ways to reach your prospective customers.

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BKM_BankMergerMarketing_CritcalStepsFIN_Page_1

 

Nine Critical Steps for Leading a Successful Bank Merger

Key activities you and your team should consider as you begin developing your merger communications strategies.

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BKM-Marketing-Mastering-Marketing-Guide

 

Mastering Internet Marketing

Essential Steps for Successful Marketing on the Web - Keyword Strategies, Optimizing Your Website, Creating Blogs & More.

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Bank_Marketing_cover

 

How to Create Differentiation with Inbound Marketing

Bank Industry Exclusive

Resource dedicated to introducing banks to inbound marketing

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BKM-Marketing-BKM-Marketing-bank-merger-communications-best-practices

 

Bank Merger Communications Best Practices

Key tips, timelines and best practice essentials broken down into five simple, easy-to-apply categories.

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BKM-Marketing-Marketing-Benchmarks

 

Inbound Marketing Benchmarks from 7000+ Businesses

We know that creating relevant content is important, but do you know what impact increasing the content you publish will have for your website traffic?  

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BKM_Marketing-NEDMA_Testing_Pres-Sept_20_2013_Page_01-resized-140

 

Is Your Marketing Insane?

Download Bruce's presentation from the NEDMA Symposium where you'll learn practical ways to increase ROI through testing

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How to Create Buyer Personas

You know it is important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns.

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BKM-Marketing-Presentation-New_Ideas_in_B2B-2016

 

 B2B Marketing Success Rate | Marketing Strategies Report

Download our NEDMA Conference presentation to learn how to increasing  your business's B2B marketing success rate.

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