Many marketers are using plans built solely around search engine marketing, social media, e-mail marketing, or some other individual channel. Why? Because they’ve become intoxicated by the lure of astronomically high ROI claims, usually driven by metrics that are virtually meaningless when viewed outside the vacuum in which they’re presented.
Rest assured, this is as risky as betting your retirement investments on a single stock. A well-balanced marketing portfolio leverages a mix of inbound and outbound media and tactics to maximize aggregate engagement, conversion and pipeline velocity.
So how do you best go about rebalancing your marketing portfolio? Download Balancing Inbound and Outbound Strategies: Effective Integrated Marketing in Action today and learn more.