BKM Sustainability | Net Zero NOW

We're Committing to ZERO Net Carbon Footprint This Year! Here's How.

Global warming is real. And you don’t need to be a scientist to know it’s already here. Earth’s average global surface temperature has risen annually since the 1940s. Nineteen of the 20 warmest years on record all have occurred since 2001.

Between CoVid suffering and George Floyd’s tragic final words, “breathing” was in the news nearly every day. But below all the headlines, nature was breathing a sigh of relief.

Fish returned to swimming in the Venice canals
Smog disappeared over the globe’s most populous cities
Greenhouse gas emissions temporarily declined
Water quality started improving
Earth began to see signs of ecological restoration

It’s no secret that BKM Marketing generates millions of direct mail pieces for our clients every year--usually supported by electricity-dependent digital marketing. As our clients’ business grows, our mail and digital marketing programs increase with it...

It got us thinking. Our sick environment CAN get better...

WHERE DO WE BEGIN...?

We posted an academic project on Riipen, and received inquiries from as far away as the University of Melbourne in Australia. We selected to partner locally with an MBA class at Suffolk University’s Sawyer School of Business called Building a Greener & More Innovative Business class. Under the optimistic guidance of Professor Bari Bendell, we met with the students and outlined our goals:

Calculate the carbon impact BKM Marketing creates on behalf of serving our clients
Identify specific certifications or benchmarks that would be helpful as we embark on ways of reducing / offsetting our carbon impact
Recommend steps we can take to mitigate environmental impact of direct mail and digital marketing
Document BKM Marketing’s carbon neutral solution as a blueprint for other agencies to follow