Between CoVid suffering and George Floyd’s tragic final words, “breathing” was in the news nearly every day. But below all the headlines, nature was breathing a sigh of relief.
It’s no secret that BKM Marketing generates millions of direct mail pieces for our clients every year--usually supported by electricity-dependent digital marketing. As our clients’ business grows, our mail and digital marketing programs increase with it...
We posted an academic project on Riipen, and received inquiries from as far away as the University of Melbourne in Australia. We selected to partner locally with an MBA class at Suffolk University’s Sawyer School of Business called Building a Greener & More Innovative Business class. Under the optimistic guidance of Professor Bari Bendell, we met with the students and outlined our goals:
|CO2 Impact (Metric Tons)|
|2021 - 1Q||2021 - 2Q||2021 - 3Q||2021 - 4Q||YTD 2021|
|BKM Marketing Direct Impact(1)|
|BKM Client Program Impact|
|Direct Marketing (2)||2,114||320||2,433.5|
|Digital Marketing (3)||47||47||94.2|
|Total Metric Tons of CO2 Impact||2,172||377||-||-||2,549|
|Total Offsets Purchased|
|Office via terrapass (1)||12 mT||12 mT||12||12||24 mT|
|Trees planted to offset client programs (4)||12,966||2,201||15,167|
|Flight offsets via terrapass (1)||2 mT||0 mT||2 mT|
|BKM Net Carbon Impact*||Zero||Zero||Zero||Zero||Zero|
*It’s only possible to calculate our carbon impact by making informed assumptions.
Environmental Paper Network Paper Calculator Version 4.0
One Tree Planted
Professor Bari Bendell and her motivated students in her Building a Greener &
More Innovative Business MBA class at Suffolk University Sawyer School of Business
EXPERIENCE A DIFFERENT LEVEL OF PARTNERSHIP WITH SEASONED DIRECT MARKETING EXPERTS.
75 SGT. WILLIAM B. TERRY DRIVE
HINGHAM MA 02043