We're Committing to ZERO Net Carbon Footprint This Year! Here's How.

 
Global warming is real. And you don’t need to be a scientist to know it’s already here. Earth’s average global surface temperature has risen annually since the 1940s. Nineteen of the 20 warmest years on record all have occurred since 2001.

 

Between CoVid suffering and George Floyd’s tragic final words, “breathing” was in the news nearly every day. But below all the headlines, nature was breathing a sigh of relief.

  • Fish returned to swimming in the Venice canals
  • Smog disappeared over the globe’s most populous cities
  • Greenhouse gas emissions temporarily declined
  • Water quality started improving
  • Earth began to see signs of ecological restoration

 

It’s no secret that BKM Marketing generates millions of direct mail pieces for our clients every year--usually supported by electricity-dependent digital marketing. As our clients’ business grows, our mail and digital marketing programs increase with it... 

 

It got us thinking. Our sick environment CAN get better...

 

WHERE DO WE BEGIN...?

We posted an academic project on Riipen, and received inquiries from as far away as the University of Melbourne in Australia. We selected to partner locally with an MBA class at Suffolk University’s Sawyer School of Business called Building a Greener & More Innovative Business class. Under the optimistic guidance of Professor Bari Bendell, we met with the students and outlined our goals:

  • Calculate the carbon impact BKM Marketing creates on behalf of serving our clients
  • Identify specific certifications or benchmarks that would be helpful as we embark on ways of reducing / offsetting our carbon impact
  • Recommend steps we can take to mitigate environmental impact of direct mail and digital marketing
  • Document BKM Marketing’s carbon neutral solution as a blueprint for other agencies to follow

 

WHAT DID WE LEARN?

 

BKM Marketing + Our Client Programs add at least 2,000 metric tons of carbon
to the atmosphere every year - the equivalent of...
BKM Marketing Sustainability | Carbon Neutral

 

400

Car Annual Emissions
bkm-marketing-trees-icon

 

12,000

Trees in a Forest
bkm-marketing-propane_icon

 

122,639

BBQ Propane Cylinders
bkm-marketing-cell_icon

 

243,000,000

Cell Phones Charged

READ OUR STUDY

 

*Source: Greenhouse Gas Equivalencies Calculator | Energy and the Environment | US EPA

2021 CARBON NEUTRALITY

 

Screen Shot 2021-05-04 at 7.57.37 PM

*It’s only possible to calculate our carbon impact by making informed assumptions.

 

BKM NET ZERO NOW PLEDGE.

 

1. Work with our clients to develop effective marketing programs that reduce carbon emissions
2. Offset our direct CO2 emissions by purchasing Carbon Offsets
3.  Offset the carbon impact of our client’s marketing programs by replacing enough trees to
counteract both print and digital marketing we manage - at our own expense.

 

 

THANK YOU.

 
We are grateful to the following organizations whose work helped us with these calculations:

terrapass 

www.terrapass.com

Environmental Paper Network Paper Calculator Version 4.0 

www.papercalculator.org

Website Carbon 

www.websitecarbon.com

One Tree Planted 

www.OneTreePlanted.com

Professor Bari Bendell and her motivated students in her Building a Greener &

More Innovative Business MBA class at Suffolk University Sawyer School of Business

LET'S CONNECT