As we get bombarded by daily news stories about increasing carbon levels in the ozone layer, environmental threats to wildlife populations, and extreme weather events such as wildfires and tornadoes, while coming off the heels of a pandemic that still ravages the world, it’s understandable to be worried about the global environment in 2022.
It’s not all bad news though!
After 4 years of being away from the negotiating table at the United Nations Climate Change Conference, the United States was welcomed back to Glasgow.
And National Geographic outlined several environmental victories from 2021 that can offer us hope:
It’s no secret that BKM Marketing generates millions of direct mail pieces for our clients every year--usually supported by electricity-dependent digital marketing. As our clients’ business grows, our mail and digital marketing programs, and carbon footprint, increase with it...
We posted an academic project on Riipen, and received inquiries from as far away as the University of Melbourne in Australia. We selected to partner locally with an MBA class at Suffolk University’s Sawyer School of Business called Building a Greener & More Innovative Business class. Under the optimistic guidance of Professor Bari Bendell, we met with the students and outlined our goals:
CO2 Impact (Metric Tons)
|1Q||2Q||3Q||4Q||YTD 2022||2021||Program to Date|
|BKM Marketing Direct Impact|
|Fleet & Shipping||15.3||15.3||3.8||19.0|
|BKM Client Program Impact|
|Total Metric Tons of CO2 Impact||2,015||2,015||3,077||5,029|
|Total Offsets Purchased|
|Office via terrapass||25 mT||25 mT||48 mT||73.3mT|
|Trees planted to offset client programs||11,946||11,946||17,671||29,617|
|Flight offsets via terrapass||0 mT||0 mT||4 mT||4 mT|
|BKM Net Carbon Impact*||Zero||Zero||Zero||Zero||Zero||Zero||Zero|
*It’s only possible to calculate our carbon impact by making informed assumptions.
Environmental Paper Network Paper Calculator Version 4.0
One Tree Planted
Professor Bari Bendell and her motivated students in her Building a Greener &
More Innovative Business MBA class at Suffolk University Sawyer School of Business
EXPERIENCE A DIFFERENT LEVEL OF PARTNERSHIP WITH SEASONED DIRECT MARKETING EXPERTS.
75 SGT. WILLIAM B. TERRY DRIVE
HINGHAM MA 02043