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DIRECT MARKETING OPTIMIZATION
Measure. Learn. Enhance
Your Marketing Campaigns.
Our team executes over 100 direct marketing campaigns each year—most for clients that have relied on BKM Marketing’s expertise for a decade or longer to grow their businesses.

At the end of each marketing campaign, we assess  performance several ways:

  • Did the program achieve its goal(s)?
  • Which audience segments were the most profitable?
  • How did the test cells perform?
  • Which response channels were most effective?
  • What was the cost per lead?  Per sale?
  • What was the closing rate?
  • What was the average sale?
  • How long was the response curve?
  • Were there any unusual circumstances in the marketplace?  
  • More competition than anticipated?
  • Bad weather?
  • Unfavorable economic factors (like a stock market correction)?
Answers to these questions create the knowledge platform for the next marketing initiative. As agency partners to a number of marketing automation platforms, including HubSpot, we combine our inbound and outbound marketing expertise to optimize your program results. Consistent communication, program analysis and refinements ensure you reach your defined goals and success metrics. 
DOWNLOADABLE E-BOOK
Augmenting Digital Marketing with Direct Mail

With so many options available to access information today, it is important to know how to reach consumers efficiently. Cutting through the clutter can be difficult to do, but with the right tools, marketers can make their messages stand out. Knowing how to use the correct combination of tools and strategies can drive significant results in terms of sales and brand building.

Augmenting Digital Marketing with Direct Mail | 6 Tips to Boost Response Rates will show you how adding new tactics to your digital strategy can drive sales and increase ROI by providing a deep dive on specific executions and real case studies. In this document, you’ll learn about the importance of a multichannel campaign, where direct mail can fit into your strategy, new direct mail marketing technology, and specific direct mail opportunities to increase the efficacy of your campaign.

Download Augmenting Digital Marketing with Direct Mail | 6 Tips to Boost Response Rates today and learn more.

DOWNLOAD YOUR GUIDE

BKM Marketing e-book Guide - Boost Digital Marketing with Direct Mail

 

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