Evaluating fintech? Top 4 Questions to Ask by BKM on BAI.org

Posted by Katie Pinabell

The promise of fintech can be exciting. It can improve both front and back offices. But bankers should use prudence when considering new technology.

Rick Hall, our Managing Director of the Banking and Financial Services practice at BKM Marketing, is a sought after expert for bank leaders who are looking to make investments in this area, particularly when it comes to investments in the area of digital marketing and communications.

Rick was recently published on BAI.org's Banking Strategies blog with some timely guidance to financial services firms about how best to go about making their next big investment in fintech. While every bank will have its own issues and needs, Rick outlines four questions every institution should be asking.

Read More

Topics: Direct Mail Marketing, Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services

USPS Is Changing the Way Brands Use Direct Mail - And it's Free!

Posted by Katie Pinabell

We are pleased to announce that BKM's very own Bruce McMeekin recently published some guest contributed content that we think our readers will want to hear more about. His post, USPS Is Changing the Way Brands Use Direct Mail — and It's Free was recently published to Target Marketing. As he explains in his article, "Direct mail already powers marketing results that provide a high ROI for savvy brands that use the medium wisely. And with the U.S. Postal Service’s recent launch of Informed Delivery, these results can become dramatically stronger, without adding a penny to direct mail campaign costs." Read more from Bruce's article on Target Marketing and learn how you can start taking advantage of Informed Delivery from the USPS in your own business.

Read More

Topics: Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Bank Merger, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, Target Marketing

Six Steps to Help You Connect with your Audience

Posted by Katie Pinabell

The path to increasing sales starts with effective customer and prospect engagement.

Here are six steps you can take to help understand and enhance connections with your audience, as recently published in MarTech Advisor by Bruce McMeekin, BKM Marketing’s Founder and CEO.


6 Steps to Understand and Connect With Your Audience

Understanding how brands can engage consumers is critical to success. Here are six steps marketers can take to help them understand and connect better with their audience, says, Bruce McMeekin, Founder and CEO, BKM Marketing.

Read More

Topics: Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, MarTech Advisor

Find the perfect tech fit for your bank by asking vendors these 9 questions.

Posted by Megan Allinson

The rate of technology change facing Banks and Credit Unions today is unprecedented.  At the same time, the challenges facing prioritization for selecting from these solutions is more critical than ever before for the industry.  In a recently published article in International Banker: Find the Perfect Tech Fit for Your Bank by Asking Vendors These 9 Questions, BKM Marketing’s Managing Director of Banking and Financial Services, Rick Hall, looks at approaches to leverage an institution’s strategy to navigate this reality.

Read More

Topics: Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, International Banker

Adopt an employee-first methodology during a bank merger

Posted by Megan Allinson

Federal regulators are becoming more and more receptive to large bank deals — bank merger approvals have sped up under the Trump administration. As the landscape resets to include larger combinations, the financial rationale is dependent upon combining institutions exploring and addressing the needs of all constituents impacted by these mergers.

Read More

Topics: Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Bank Merger Marketing, International Banker

The Secret Sauce Behind Direct Mail's Resurgence, as originally seen in Forbes.

Posted by Megan Allinson

Savvy marketers are discovering that direct mail is more powerful than ever, especially when they're microtargeting new customers and building deeper relationships with existing customers. Email, robocalls, social media, and many other techniques have their strengths, but cluttered messaging channels render many such approaches unemotional and ineffective.

Read More

Topics: Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Forbes

Six Takeaways from NEDMA's MTech '18 Summit

Posted by Grace McMeekin

While interning with BKM Marketing during my winter break, I attended the New England Direct Marketing Association's (NEDMA) 9th marketing technology summit at Bentley University. The summit featured several influential speakers who shared their perspectives on the current and future state of marketing technology and how to adapt to it. Out of all of the summit's informative speakers and panelists (including BKM CEO Bruce McMeekin), here are six key concepts that I took away from the conference.

Read More

BKM Marketing Clients Receive Three Gold and One Silver at the NEDMA Awards for Creative Excellence

Posted by Megan Allinson

The New England Direct Marketing Association recently held its 37th Annual Awards for Creative Excellence at District Hall in Boston, MA. Thirteen out-of-region judges critiqued work from leading New England marketing and creative agencies. Winning work was based on return-on-marketing-investment (ROI) as well as the effectiveness of the design, copy and campaign execution. BKM Marketing entered four client campaigns, and each entry earned first or second place recognition in its category. 

Read More

Topics: Direct Marketing

Seven Ways to Track your Competition's Marketing

Posted by Madison Sullivan

Tracking your competitors' marketing activity is a terrific way to stay one step ahead. And it's easier than you think. Here are seven tips that can help you monitor pricing trends, assess competitive product or service enhancements, and alert you to changes in their marketing strategy and tactics.

Read More

Driving Response and Conversion with 7 Multi-Channel, Multi-Touch Tips

Posted by Megan Allinson

Did you know that 33% of consumers regularly use more than three (3) channels when making purchases, yet only 14% of organizations claim their currently running coordinated campaigns across channels?1

Read More

Topics: Direct Marketing