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How can you best integrate direct mail with digital marketing?
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USPS Informed Delivery: The Secret to High-Performing Direct Mail
Direct mail already powers marketing results that provide a high return on investment for savvy brands that use the medium wisely. And with the U.S. Postal Service’s recent launch of...
Direct Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency
ESG Criteria | What they are & Why they are important
It’s nearly impossible today to focus any content around sustainability and not touch upon ESG - especially for companies like ours (BKM Marketing), with a client base that is deeply rooted...
Direct Marketing,
Marketing Strategies,
Strategic Marketing,
Net Zero Now
![[3] Three tips to maximize your budget by improving your targeting by BKM Marketing](https://www.bkmmarketing.com/hubfs/Businessman%20looking%20forward%20with%20binoculars%20cloudy%20background%20and%20graphs%2c%20charts%20around.jpeg)
[3] Tips to Maximize Your Budget by Improving Your Bank's Targeting
While I first wrote about defining your target market to stretch your marketing budget in late 2020, its underlying message has never been proven more true. As marketers, we continue to...
Bank Marketing,
Direct Marketing,
Marketing Strategies,
Strategic Marketing
[6] Tips to BOOST Your Direct Marketing Response | Key Takeaways
As a final post to this direct mail response rates series, it only makes sense to highlight 6 tips for higher response rates altogether. With so many marketing channels and campaign options...
Direct Mail Marketing,
Direct Marketing,
Digital Marketing Agency
![[6] Tips to BOOST Your Direct Marketing Response Rates | #6 Make your Campaign more environmentally friendly](https://www.bkmmarketing.com/hubfs/iStock-626262484-%20hero.jpg)
[6] Tips to BOOST Direct Marketing Response | #6 Sustainable Efficiencies.
In the final blog post of this series, we share ways to make your marketing, specifically your direct mail more sustainable, something that BKM Marketing has incorporated into our marketing...
Direct Mail Marketing,
Direct Marketing,
Digital Marketing Agency
![[6] Tips to BOOST Your Direct Marketing Response Rates | #5 Marketing Technology](https://www.bkmmarketing.com/hubfs/iStock-923041230.jpg)
[6] Tips to BOOST Direct Marketing Response | #5 Use Marketing Technology.
Being that direct mail is such a broad, yet strategically sound, marketing tool we will continue to delve into how you can use it to boost your direct marketing response rates through...
Direct Mail Marketing,
Direct Marketing,
Digital Marketing Agency
![[6] Tips to BOOST Direct Marketing | #4 Test Something New to Max ROI](https://www.bkmmarketing.com/hubfs/iStock-689947280.jpg)
[6] Tips to BOOST Your Direct Marketing Response Rates | #4 Test Something New to Maximize ROI.
Modernizing Direct Mail. It’s no secret that direct mail does not have to live on its own. In fact, as seen time and time again, incorporating direct mail as part of a multichannel campaign...
Direct Mail Marketing,
Direct Marketing,
Digital Marketing Agency
![[6 ] Tips to BOOST Your Direct Marketing Response Rates | #3 Why + When to Use Direct Mail](https://www.bkmmarketing.com/hubfs/iStock-643995938.jpg)
[6] Tips to BOOST Your Direct Marketing Response Rates | #3 Why + When to Use Direct Mail.
In the last two blog posts of this series, we’ve talked about the importance of knowing your audience and about leveraging a multichannel approach. In the third post of this series, we’re...
Direct Mail Marketing,
Direct Marketing,
Digital Marketing Agency
[6] Tips to BOOST Your Direct Marketing Response Rates | #2 An Integrated Marketing Mix.
Welcome back! This week in our series, 6 tips to boost your direct marketing response rates, we are focused on the importance of an integrated marketing mix. You’ve heard it before, and...
Direct Mail Marketing,
Direct Marketing,
Digital Marketing Agency
[6] Tips to BOOST Your Direct Marketing Response Rates | #1 Understand Your Audience
Welcome to our new blog series, 6 tips to boost your direct marketing response rates. Campaign response and performance are two things that are top of mind for direct marketers. That’s the...
Direct Mail Marketing,
Direct Marketing,
Digital Marketing Agency
