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FEATURED ARTICLE:
BKM Marketing & Trustees of Reservations

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Six Takeaways from NEDMA's MTech '18 Summit

While interning with BKM Marketing during my winter break, I attended the New England Direct Marketing Association's (NEDMA) 9th marketing technology summit at Bentley University. The...

By Grace McMeekin
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Direct Marketing

BKM Marketing Clients Receive Three Gold and One Silver at the NEDMA Awards for Creative Excellence

The New England Direct Marketing Association recently held its 37th Annual Awards for Creative Excellence at District Hall in Boston, MA. Thirteen out-of-region judges critiqued work from...

Direct Marketing
By Megan Allinson
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Seven Ways to Track your Competition's Marketing

Tracking your competitors' marketing activity is a terrific way to stay one step ahead. And it's easier than you think. Here are seven tips that can help you monitor pricing trends, assess...

By Madison Sullivan
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Direct Marketing

Driving Response and Conversion with 7 Multi-Channel, Multi-Touch Tips

Did you know that 33% of consumers regularly use more than three (3) channels when making purchases, yet only 14% of organizations claim their currently running coordinated campaigns...

Direct Marketing
By Megan Allinson
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Direct Marketing

BKM Hires Megan Allinson as Integrated Marketing Director

BKM Marketing is pleased to announce the hiring of strategic marketer, Megan Allinson. 

Direct Marketing
By Laura Costello
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Direct Marketing

Improving Marketing Outcomes with Four Types of Data

Leveraging data to improve marketing outcomes is a hot topic of conversation among marketers. But when asked, most marketers will acknowledge that while they know that data improves the...

Direct Marketing
By Megan Allinson
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Bank Marketing

Before you get to the customer journey, understand the customer experience.

“Customer journey” has already become one of financial marketing’s most popular buzzwords of the year. It seems you can’t have a conversation about banking, read a marketing strategy...

Bank Marketing
By Rick Hall
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Direct Marketing

NEDMA’s Marketing Technology Summit: Seven Key Takeaways

BKM had a great time exhibiting at NEDMA’s Marketing Technology Summit yesterday at Boston University - especially running our cornhole challenge! If you attended we hope you enjoyed the...

Direct Marketing
By Ingrid Gonzalez
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Bank Marketing

Bank Marketing: 5 steps to take now as you prepare for 2017

Those turning leaves mean it’s planning season On one hand, 2016 has flown by – early signs of leaves changing colors here in New England coupled with debates on the validity of the...

Bank Marketing
By Rick Hall
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Direct Marketing

Join us at MTech!

This year's NEDMA Marketing Technology Summit will be at Boston University on Tuesday, November 1st. BKM Marketing will be exhibiting this year, and we invite you to take advantage of our...

Direct Marketing
By Laura Costello
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