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BKM Marketing & Trustees of Reservations
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Six Takeaways from NEDMA's MTech '18 Summit
While interning with BKM Marketing during my winter break, I attended the New England Direct Marketing Association's (NEDMA) 9th marketing technology summit at Bentley University. The...
BKM Marketing Clients Receive Three Gold and One Silver at the NEDMA Awards for Creative Excellence
The New England Direct Marketing Association recently held its 37th Annual Awards for Creative Excellence at District Hall in Boston, MA. Thirteen out-of-region judges critiqued work from...
Direct Marketing
Seven Ways to Track your Competition's Marketing
Tracking your competitors' marketing activity is a terrific way to stay one step ahead. And it's easier than you think. Here are seven tips that can help you monitor pricing trends, assess...
Driving Response and Conversion with 7 Multi-Channel, Multi-Touch Tips
Did you know that 33% of consumers regularly use more than three (3) channels when making purchases, yet only 14% of organizations claim their currently running coordinated campaigns...
Direct Marketing
BKM Hires Megan Allinson as Integrated Marketing Director
BKM Marketing is pleased to announce the hiring of strategic marketer, Megan Allinson.
Direct Marketing
Improving Marketing Outcomes with Four Types of Data
Leveraging data to improve marketing outcomes is a hot topic of conversation among marketers. But when asked, most marketers will acknowledge that while they know that data improves the...
Direct Marketing
Before you get to the customer journey, understand the customer experience.
“Customer journey” has already become one of financial marketing’s most popular buzzwords of the year. It seems you can’t have a conversation about banking, read a marketing strategy...
Bank Marketing
NEDMA’s Marketing Technology Summit: Seven Key Takeaways
BKM had a great time exhibiting at NEDMA’s Marketing Technology Summit yesterday at Boston University - especially running our cornhole challenge! If you attended we hope you enjoyed the...
Direct Marketing
Bank Marketing: 5 steps to take now as you prepare for 2017
Those turning leaves mean it’s planning season On one hand, 2016 has flown by – early signs of leaves changing colors here in New England coupled with debates on the validity of the...
Bank Marketing
Join us at MTech!
This year's NEDMA Marketing Technology Summit will be at Boston University on Tuesday, November 1st. BKM Marketing will be exhibiting this year, and we invite you to take advantage of our...
Direct Marketing
