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Actual Intelligence.
There's nothing artificial about it.
Ask any professional-- be they an athlete, litigator, house painter, or chef—and they will tell you that preparation is the most important ingredient for a successful outcome. 
In our business, preparation means analyzing your situation from every angle.
What defines success for your marketing investment?
How does it compare to the competition?
What triggers a purchase?
What do your current customers think of it?
What is your value proposition?
How is it unique?
Who needs your product or services?
Who wants your product or services?
How do your customers purchase?
Are there any regulatory considerations?
How long does it take?
How do customers engage after they buy?
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