Ask any professional-- be they an athlete, litigator, house painter, or chef—and they will tell you that preparation is the most important ingredient for a successful outcome.
In our business, preparation means analyzing your situation from every angle:
What defines success for your marketing investment?
What is your value proposition?
How is it unique?
Who needs it?
Who wants it?
How does it compare to the competition?
What triggers its purchase?
What do your current customers think of it?
How do they buy it? How long does it take?
How do they engage with your company after they buy it?
