The Power of Time Management in Agency Success
In a recent Forbes article titled "18 Habits Agency Leaders Love to See Among Team Members and Why," Bruce McMeekin, CEO of BKM Marketing, was featured for his insights on using time...
Optimize Direct Mail ROI with Digital Retargeting
How to Optimize Direct Mail Campaigns with Digital Retargeting Direct mail is a powerful marketing tool, but its effectiveness can be even greater when paired with digital strategies. One...
Importance of Direct Mail in an Integrated Campaign: Driving Lift and Response
In the digital age, marketing strategies have become increasingly complex, leveraging a variety of channels to reach and engage with customers. Amidst the rise of digital marketing, direct...
AI Revolution | #4 Ethical Considerations in AI-Driven Digital Marketing
INTRODUCING "From the Desk of AI" Blog Series As introduced in the first blog post of this series, "AI Revolution: Unleashing the Power of Artificial Intelligence in Digital Marketing": ...
AI Revolution | #3 AI-Powered Content Creation: Transforming Digital Marketing Strategies
INTRODUCING "From the Desk of AI" Blog Series As introduced in the first blog post of this series, "AI Revolution: Unleashing the Power of Artificial Intelligence in Digital Marketing": ...
AI Revolution | #2 How AI is Revolutionizing Customer Segmentation in Digital Marketing
INTRODUCING "From the Desk of AI" Blog Series As introduced in the first blog post of this series, "AI Revolution: Unleashing the Power of Artificial Intelligence in Digital Marketing": ...
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The Sudden Relevancy of Direct Mail Marketing
BKM Marketing's Founder + CEO, Bruce McMeekin, was recently the featured guest on "3 FOR 3" - also known as the "THREE FOR THREE | TIPS, TALES AND TRENDS FOR LEADERS" - a leading monthly...
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Seven Ways to Track your Competition's Marketing
Monitoring your competitors' marketing activity is an excellent strategy to maintain a competitive edge. It may seem daunting, but it's actually quite simple. Here are seven valuable tips...
Why Banks Will Thrive in a Cookieless World
With the phasing out of third-party cookies by major web browsers, banks will have to find alternative ways to collect customer data and deliver personalized experiences.
