The rate of technology change facing Banks and Credit Unions today is unprecedented.  At the same time, the challenges facing prioritization for selecting from these solutions is more critical than ever before for the industry.  In a recently published article in International Banker: Find the Perfect Tech Fit for Your Bank by Asking Vendors These 9 Questions, BKM Marketing’s Managing Director of Banking and Financial Services, Rick Hall, looks at approaches to leverage an institution’s strategy to navigate this reality.

Topics: Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, International Banker

Federal regulators are becoming more and more receptive to large bank deals — bank merger approvals have sped up under the Trump administration. As the landscape resets to include larger combinations, the financial rationale is dependent upon combining institutions exploring and addressing the needs of all constituents impacted by these mergers.

Topics: Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Bank Merger Marketing, International Banker

Savvy marketers are discovering that direct mail is more powerful than ever, especially when they're microtargeting new customers and building deeper relationships with existing customers. Email, robocalls, social media, and many other techniques have their strengths, but cluttered messaging channels render many such approaches unemotional and ineffective.

Topics: Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Forbes

The New England Direct Marketing Association recently held its 37^th Annual Awards for Creative Excellence at District Hall in Boston, MA. Thirteen out-of-region judges critiqued work from leading New England marketing and creative agencies. Winning work was based on return-on-marketing-investment (ROI) as well as the effectiveness of the design, copy and campaign execution. BKM Marketing entered four client campaigns, and each entry earned first or second place recognition in its category. 

Topics: Direct Marketing

Did you know that 33% of consumers regularly use more than three (3) channels when making purchases, yet only 14% of organizations claim their currently running coordinated campaigns across channels?¹

Topics: Direct Marketing

BKM Marketing is pleased to announce the hiring of strategic marketer, Megan Allinson. 

Topics: Direct Marketing

Leveraging data to improve marketing outcomes is a hot topic of conversation among marketers. But when asked, most marketers will acknowledge that while they know that data improves the effectiveness of their marketing strategies and communications, many still feel overwhelmed when it comes to actually integrating the two. 

Topics: Direct Marketing

“Customer journey” has already become one of financial marketing’s most popular buzzwords of the year. It seems you can’t have a conversation about banking, read a marketing strategy document or sit through a marketing presentation for senior management without hearing the term…along with disparate views as to what it means.

But here’s the problem with buzzwords: too many people spend more time bandying about a phrase like “customer journey” than doing the hard but fruitful work of actually deploying end-to-end initiatives to deliver the journey your customers desire. To really demonstrate your understanding of the customer journey, you have to dig in and be prepared to make some significant changes to the way your institution engages customers – across every channel they access.

Topics: Bank Marketing