The path to increasing sales starts with effective customer and prospect engagement.
6 Steps to Understand and Connect With Your Audience
Understanding how brands can engage consumers is critical to success. Here are six steps marketers can take to help them understand and connect better with their audience, says, Bruce McMeekin, Founder and CEO, BKM Marketing.
Advertising is deeply intricate — both marketers and consumers have more data, channels, and technologies to choose from than ever before. Unfortunately, most marketers don't know how their customers feel about advertising, according to Forrester.
Marketers often get caught up in all the objectives they are trying to accomplish but struggle to understand which types of advertising catch their audience’s attention. This stems from a variety of factors.
The first is time, which is a twofold challenge. It takes a lot of time to conduct research, synthesize it, and then act on it. Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted.
Another factor that interferes with figuring out what matters to consumers is when brands dabble in all the hot marketing trends instead of staying true to what they know works for them. There's nothing wrong with trying new methods, but brands need to choose them wisely.
And it's vital that advertisers personalize messaging. Consumers expect sellers to understand their needs and communicate solutions that address them. In fact, according to a 2018 Adobe survey, two-thirds of consumers feel like it’s essential for brands to adjust messaging to ensure it's relevant to them.
Learn the Six Steps HERE