Understanding BKM’s Carbon Impact

Posted by Andrea Ahearn

2020 goes down in history as a pivotal year for most aspects of everyday life- the world seemed to grind to a halt as we faced uncertainty due to the COVID-19 pandemic. BKM’ers weren’t commuting into the office. We weren’t going to visit our friends and family. We weren’t getting on planes to travel to our vacation destinations. In fact, we weren’t doing much of anything.

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Topics: Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, sustainability

Four Critical Areas to Understand Before Your Bank’s Merger

Posted by Megan Allinson

While bank merger activity declined by 60%1 in 2020, as compared to 2019, due to several factors including a global pandemic, the banking industry is experiencing a reversing trend in 2021 as bank merger and acquisition activity picks back up.

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Topics: Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services

If You’re A Marketer and Not Using Video You Should Ask Yourself Why.

Posted by Megan Allinson
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Topics: Direct Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing

Adding Sustainability to your Marketing Mix.

Posted by Megan Allinson

Global warming is real. And you don't need to be a scientist to know it's already here.

Earth’s average global surface temperature has risen annually since the 1940s. Nineteen of the 20 warmest years on record all have occurred since 2001.

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Topics: Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing

It's time to tailor your omnichannel marketing strategy to fit the now

Posted by Megan Allinson

The Covid-19 pandemic has profoundly altered consumers’ needs. Specifically, customers who once settled for basic customer service now crave brands that make them feel valued, safe, and happier. Adjusting omnichannel marketing strategies to adapt to changing needs is always important, and now it is essential for building brand preference and loyalty. Companies that instinctively pivot to “now” are thriving. 

As recently featured in MarketingTech, Why it's time to tailor your omnichannel marketing strategy to fit the now, written by Bruce McMeekin, Founder and CEO of BKM Marketing, highlights four ways in which marketers can update their omnichannel strategy to meet the ever-changing needs of consumers.

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Topics: Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing

Consumers Use Bank Accounts Differently: How Bank Marketers Must Adapt

Posted by Megan Allinson

“Since March 2020, checking account sales in the U.S. are down 200%, according to Raddon. Credit usage has also been displaced by debit card usage, which increased by 8.6%, according to the Federal Reserve. Bank marketers need to react to that sea change. What behavioral insights can we draw from this data?”

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Topics: Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services

New eBook: Boosting Response Rates in 2021

Posted by Andrea Ahearn

As we move into a new year, many marketers are hopeful about bouncing back from the challenges of 2020. Now is the time to expand your marketing strategy with tips and tools to best position your campaigns for success.

With BKM Marketing’s new eBook, Augmenting Digital Marketing with Direct Mail, 6 Tips to Boost Response Rates  in 2021, you’ll learn how to do just that.

This eBook gives insight into understanding your audience, breaks down the top drivers of success for ROI-focused campaigns, outlines where direct mail can be most effective, and introduces ways to integrate digital strategy with direct mail.

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Topics: Direct Mail Marketing, Direct Marketing, Digital Marketing Agency

Planning For Our Return

Posted by Bruce McMeekin

For the last three months the BKM Marketing team has been working remotely, just as much of the country has. As Massachusetts prepares to enter phase two of reopening, we too are getting ready to slowly return to the office at our individual discretion. The truth is, today’s technology and our small size has afforded us the ability to continue to conduct business in much of the same way we would as if we were together in the office.

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Topics: Direct Mail Marketing, Bank Marketing, Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency

Returning To Our Virtual Roots For A While

Posted by Bruce McMeekin

During these uncertain times, I want to assure you that the BKM Marketing team continues to work hard for you, and we will continue to fulfill our daily commitments without interruption. We deeply appreciate the relationships we have built with you, and we understand this is a challenging time for your families as well as your brands and businesses.

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Topics: Direct Mail Marketing, Bank Marketing, Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency

Evaluating fintech? Top 4 Questions to Ask by BKM on BAI.org

Posted by Katie Pinabell

The promise of fintech can be exciting. It can improve both front and back offices. But bankers should use prudence when considering new technology.

Rick Hall, our Managing Director of the Banking and Financial Services practice at BKM Marketing, is a sought after expert for bank leaders who are looking to make investments in this area, particularly when it comes to investments in the area of digital marketing and communications.

Rick was recently published on BAI.org's Banking Strategies blog with some timely guidance to financial services firms about how best to go about making their next big investment in fintech. While every bank will have its own issues and needs, Rick outlines four questions every institution should be asking.

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Topics: Direct Mail Marketing, Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services