Perspectives: Marketing Insights You Can Use Right Now

Megan Allinson

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Recent Posts

Adopt an employee-first methodology during a bank merger

Posted by Megan Allinson on Jul 25, 2019

Federal regulators are becoming more and more receptive to large bank deals — bank merger approvals have sped up under the Trump administration. As the landscape resets to include larger combinations, the financial rationale is dependent upon combining institutions exploring and addressing the needs of all constituents impacted by these mergers.

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Topics: Bank Marketing, Bank Merger Communications, Banking and Financial Services, News

The Secret Sauce Behind Direct Mail's Resurgence, as originally seen in Forbes.

Posted by Megan Allinson on May 07, 2019
Savvy marketers are discovering that direct mail is more powerful than ever, especially when they're microtargeting new customers and building deeper relationships with existing customers. Email, robocalls, social media, and many other techniques have their strengths, but cluttered messaging channels render many such approaches unemotional and ineffective.
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Topics: direct mail, Direct Marketing, direct mail advertising, strategy

BKM Marketing Clients Receive Three Gold and One Silver at the NEDMA Awards for Creative Excellence

Posted by Megan Allinson on Aug 21, 2018

The New England Direct Marketing Association recently held its 37th Annual Awards for Creative Excellence at District Hall in Boston, MA. Thirteen out-of-region judges critiqued work from leading New England marketing and creative agencies. Winning work was based on return-on-marketing-investment (ROI) as well as the effectiveness of the design, copy and campaign execution. BKM Marketing entered four client campaigns, and each entry earned first or second place recognition in its category. 

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Topics: NEDMA, Direct Marketing, awards

Driving Response and Conversion with 7 Multi-Channel, Multi-Touch Tips

Posted by Megan Allinson on Feb 22, 2018

Did you know that 33% of consumers regularly use more than three (3) channels when making purchases, yet only 14% of organizations claim their currently running coordinated campaigns across channels?1

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Topics: Direct Marketing, strategy, Creative Development, improve response

Improving Marketing Outcomes with Four Types of Data

Posted by Megan Allinson on Sep 25, 2017
Leveraging data to improve marketing outcomes is a hot topic of conversation among marketers. But when asked, most marketers will acknowledge that while they know that data improves the effectiveness of their marketing strategies and communications, many still feel overwhelmed when it comes to actually integrating the two. 
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Topics: Direct Marketing, Creative Development, data