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FEATURED ARTICLE:
How can you best integrate direct mail with digital marketing?

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  • Direct Marketing
  • Bank Marketing
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  • Direct Mail Marketing
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[PODCAST] The Sudden Relevancy of Direct Mail Marketing | BKM Marketing Read More

Bank Communications, Bank Merger Marketing

The Sudden Relevancy of Direct Mail Marketing

BKM Marketing's Founder + CEO, Bruce McMeekin, was recently the featured guest on "3 FOR 3" - also known as the "THREE FOR THREE | TIPS, TALES AND TRENDS FOR LEADERS" - a leading monthly...

Bank Communications, Bank Merger Marketing
By Megan Allinson
BAI - Why banks will thrive in a cookieless world | BKM Marketing - Megan Allinson Read More

Bank Marketing, Marketing Strategies, Digital Marketing

Why Banks Will Thrive in a Cookieless World

With the phasing out of third-party cookies by major web browsers, banks will have to find alternative ways to collect customer data and deliver personalized experiences.

Bank Marketing, Marketing Strategies, Digital Marketing
By Megan Allinson
To Use Your Marketing Data Efficiently, Make Sure It’s Accurate | BKM Marketing Blog + Insights Read More

Strategic Marketing, Digital Marketing Agency, Small Business Marketing

To Use Your Marketing Data Efficiently - Make Sure It’s Accurate

The use of marketing data has become increasingly important for businesses to make informed decisions and drive growth. However, it is crucial that this data is accurate in order to be used...

Strategic Marketing, Digital Marketing Agency, Small Business Marketing
By Megan Allinson
[3] Three tips to maximize your budget by improving your targeting by BKM Marketing Read More

Bank Marketing, Direct Marketing, Marketing Strategies, Strategic Marketing

[3] Tips to Maximize Your Budget by Improving Your Bank's Targeting

While I first wrote about defining your target market to stretch your marketing budget in late 2020, its underlying message has never been proven more true. As marketers, we continue to...

Bank Marketing, Direct Marketing, Marketing Strategies, Strategic Marketing
By Megan Allinson
Unlock The Power Of Direct Mail Marketing & Increase Response Rates | Planning Read More

Direct Mail Marketing, Direct Marketing, Digital Marketing Agency

[6] Tips to BOOST Your Direct Marketing Response | Key Takeaways

As a final post to this direct mail response rates series, it only makes sense to highlight 6 tips for higher response rates altogether. With so many marketing channels and campaign options...

Direct Mail Marketing, Direct Marketing, Digital Marketing Agency
By Megan Allinson
[6] Tips to BOOST Your Direct Marketing Response Rates | #6 Make your Campaign more environmentally friendly Read More

Direct Mail Marketing, Direct Marketing, Digital Marketing Agency

[6] Tips to BOOST Direct Marketing Response | #6 Sustainable Efficiencies.

In the final blog post of this series, we share ways to make your marketing, specifically your direct mail more sustainable, something that BKM Marketing has incorporated into our marketing...

Direct Mail Marketing, Direct Marketing, Digital Marketing Agency
By Megan Allinson
[6] Tips to BOOST Your Direct Marketing Response Rates | #5 Marketing Technology Read More

Direct Mail Marketing, Direct Marketing, Digital Marketing Agency

[6] Tips to BOOST Direct Marketing Response | #5 Use Marketing Technology.

Being that direct mail is such a broad, yet strategically sound, marketing tool we will continue to delve into how you can use it to boost your direct marketing response rates through...

Direct Mail Marketing, Direct Marketing, Digital Marketing Agency
By Megan Allinson
[6] Tips to BOOST Direct Marketing | #4 Test Something New to Max ROI Read More

Direct Mail Marketing, Direct Marketing, Digital Marketing Agency

[6] Tips to BOOST Your Direct Marketing Response Rates | #4 Test Something New to Maximize ROI.

Modernizing Direct Mail. It’s no secret that direct mail does not have to live on its own. In fact, as seen time and time again, incorporating direct mail as part of a multichannel campaign...

Direct Mail Marketing, Direct Marketing, Digital Marketing Agency
By Megan Allinson
[6 ] Tips to BOOST Your Direct Marketing Response Rates | #3 Why + When to Use Direct Mail Read More

Direct Mail Marketing, Direct Marketing, Digital Marketing Agency

[6] Tips to BOOST Your Direct Marketing Response Rates | #3 Why + When to Use Direct Mail.

In the last two blog posts of this series, we’ve talked about the importance of knowing your audience and about leveraging a multichannel approach. In the third post of this series, we’re...

Direct Mail Marketing, Direct Marketing, Digital Marketing Agency
By Megan Allinson
6 Tips to Boost Response Rates | Tip 2 Online and Offline Strategies | BKM Marketing Ebook Read More

Direct Mail Marketing, Direct Marketing, Digital Marketing Agency

[6] Tips to BOOST Your Direct Marketing Response Rates | #2 An Integrated Marketing Mix.

Welcome back! This week in our series, 6 tips to boost your direct marketing response rates, we are focused on the importance of an integrated marketing mix. You’ve heard it before, and...

Direct Mail Marketing, Direct Marketing, Digital Marketing Agency
By Megan Allinson
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