Federal regulators are becoming more and more receptive to large bank deals — bank merger approvals have sped up under the Trump administration. As the landscape resets to include larger combinations, the financial rationale is dependent upon combining institutions exploring and addressing the needs of all constituents impacted by these mergers.
Topics: Bank Marketing, Bank Merger Communications, Banking and Financial Services, News
Topics: direct mail, Direct Marketing, direct mail advertising, strategy
The New England Direct Marketing Association recently held its 37th Annual Awards for Creative Excellence at District Hall in Boston, MA. Thirteen out-of-region judges critiqued work from leading New England marketing and creative agencies. Winning work was based on return-on-marketing-investment (ROI) as well as the effectiveness of the design, copy and campaign execution. BKM Marketing entered four client campaigns, and each entry earned first or second place recognition in its category.
Topics: NEDMA, Direct Marketing, awards
Topics: Direct Marketing, strategy, Creative Development, improve response
Topics: Direct Marketing, Creative Development, data
