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Climate change. We know what to do – we just need to do it.

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Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Forbes

The Secret Sauce Behind Direct Mail's Resurgence, as originally seen in Forbes.

Savvy marketers are discovering that direct mail is more powerful than ever, especially when they're microtargeting new customers and building deeper relationships with existing customers....

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Forbes
By Megan Allinson
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Direct Marketing

BKM Marketing Clients Receive Three Gold and One Silver at the NEDMA Awards for Creative Excellence

The New England Direct Marketing Association recently held its 37th Annual Awards for Creative Excellence at District Hall in Boston, MA. Thirteen out-of-region judges critiqued work from...

Direct Marketing
By Megan Allinson
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Direct Marketing

Driving Response and Conversion with 7 Multi-Channel, Multi-Touch Tips

Did you know that 33% of consumers regularly use more than three (3) channels when making purchases, yet only 14% of organizations claim their currently running coordinated campaigns...

Direct Marketing
By Megan Allinson
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Direct Marketing

Improving Marketing Outcomes with Four Types of Data

Leveraging data to improve marketing outcomes is a hot topic of conversation among marketers. But when asked, most marketers will acknowledge that while they know that data improves the...

Direct Marketing
By Megan Allinson
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