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FEATURED ARTICLE:
BKM Marketing & Trustees of Reservations

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Direct Marketing

Video Marketing: Overcoming 3 common challenges

Why are you still not using video?  By now you know that including video as part of your content marketing strategy increases customer engagement. There is no shortage of statistics like...

Direct Marketing
By Laura Costello
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Direct Marketing

Join us at industry events this Fall

BKM is active in many key industry organizations - we are often speakers, sponsors and attendees at many events. See below for a list of upcoming events that we will be involved with - and...

Direct Marketing
By Laura Costello
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Direct Marketing

How to Improve your Marketing Messages Using Buyer Personas

Who visits your website (or doesn’t)? What content should you highlight to get the right people there? Do you really know and understand who your buyers are in order to target them...

Direct Marketing
By Ingrid Gonzalez
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Bank Marketing

The newest internet sensation is...a credit card?

During a week where the banking news cycle felt an awful lot like the current presidential campaign - with provocative coverage of items like the a cross-sell fiasco, calls for...

Bank Marketing
By Rick Hall
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Bank Marketing, Direct Marketing

How Banks Can Improve Social and Content Marketing: Part Two

A one-week snapshot of bank content marketing activity Last week we posted that we were looking at the actual ‘what’ behind a random sampling of fifteen banks' social marketing efforts,...

Bank Marketing, Direct Marketing
By Rick Hall and Laura Costello
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Bank Marketing, Direct Marketing

Content Marketing in 2016: How Banks Can Improve Social and Content Marketing Efforts

You don't need to spend much time on social media these days to realize just how overwhelming it is to process the constant stream of new content. And with research showing the strong...

Bank Marketing, Direct Marketing
By Rick Hall and Laura Costello
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Direct Mail Marketing, Direct Marketing

Can you reach your sales goals without direct mail?

Best ways to use direct mail in 2016 Marketing blogs and trade journals create endless gigabytes of content about online marketing techniques, yet many marketers continue to rely on direct...

Direct Mail Marketing, Direct Marketing
By Ingrid Gonzalez
BKM Marketing Increasing Your Business's B2B Marketing Success Rate in 2016: Part 2 Read More

Bank Marketing, Direct Marketing

Increasing Your Business's B2B Marketing Success Rate in 2016: Part 2

BKM Marketing CEO Bruce McMeekin recently presented at the 2016 NEDMA conference to highlight the best approaches that B2B marketers can deploy to improve lead generation and sales. This is...

Bank Marketing, Direct Marketing
By Grace McMeekin
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Bank Marketing

Bank mergers: Key activities to make the deal successful.

One of the areas that we noted in our annual outlook in January was the fact that all signs were pointing to an anticipated increase in the number of bank mergers in 2016. While most of the...

Bank Marketing
By Rick Hall
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Direct Marketing

I already have a blog. Why should I care about LinkedIn Pulse?

Content marketing: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,...

Direct Marketing
By Laura Costello
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