FEATURED ARTICLE:
How can you best integrate direct mail with digital marketing?
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services
Consumers Use Bank Accounts Differently: How Bank Marketers Must Adapt
“Since March 2020, checking account sales in the U.S. are down 200%, according to Raddon. Credit usage has also been displaced by debit card usage, which increased by 8.6%, according to the...
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Merger,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing,
Marketing For Financial Services
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Direct Mail Marketing, Direct Marketing, Marketing For Banks, Marketing For Financial Services
Define Your Target Market to Stretch Your Marketing Budget
Year-over-year many bank marketers are asked to do more, and to produce greater results than the prior year, but with the same budget.
Direct Mail Marketing,
Direct Marketing,
Marketing For Banks,
Marketing For Financial Services
New eBook: Boosting Response Rates in 2021
As we move into a new year, many marketers are hopeful about bouncing back from the challenges of 2020. Now is the time to expand your marketing strategy with tips and tools to best...
Direct Mail Marketing,
Direct Marketing,
Digital Marketing Agency
Driving Sales with Multichannel, Multi-touch Marketing
Multichannel, multi-touch marketing continues to be a critical communication strategy. In 2020, this is not a new concept, but we still see brands struggling to implement this approach in...
Direct Mail Marketing,
Direct Marketing,
Multi-channel Marketing
Redefining How to Make Your Bank Merger Succeed
The US banking industry has seen a relatively consistent consolidation rate of 5% over recent years. Prior to the pandemic hitting the industry beginning in March, analysts were touting...
Bank Marketing,
Bank Merger Marketing
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Direct Mail Marketing, Direct Marketing, Marketing For Banks, Marketing For Financial Services
Using Direct Mail to Break Through Digital Marketing Clutter
Now more than ever, we’ve seen a huge push toward digital servicing as many companies shift their models due to the current pandemic.
Direct Mail Marketing,
Direct Marketing,
Marketing For Banks,
Marketing For Financial Services
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Direct Mail Marketing, Bank Marketing, Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency
Planning For Our Return
For the last three months the BKM Marketing team has been working remotely, just as much of the country has. As Massachusetts prepares to enter phase two of reopening, we too are getting...
Direct Mail Marketing,
Bank Marketing,
Direct Marketing,
Financial Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency
Excelling Through Change - Bank Merger Marketing
The reality of addressing all of the moving parts needed to effectively communicate a pending bank merger can be daunting. The fact is that most banks don’t have the resources to dedicate...
Bank Marketing,
Bank Merger Marketing
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Strategic Marketing, Marketing For Financial Services, Community Banks
From BAU to Crisis. Now's the time to overcommunicate, and not just digitally.
Pivoting. What bank marketers need to know. No, this is not a how-to guide for what to do as a bank marketer in the light of an unprecedented reality for our financial system. It is also...
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Communications,
Strategic Marketing,
Marketing For Financial Services,
Community Banks
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Direct Mail Marketing, Bank Marketing, Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency
Returning To Our Virtual Roots For A While
During these uncertain times, I want to assure you that the BKM Marketing team continues to work hard for you, and we will continue to fulfill our daily commitments without interruption. We...
Direct Mail Marketing,
Bank Marketing,
Direct Marketing,
Financial Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency
