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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services
Four Critical Areas to Understand Before Your Bank’s Merger
While bank merger activity declined by 60%1 in 2020, as compared to 2019, due to several factors including a global pandemic, the banking industry is experiencing a reversing trend in 2021...
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Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing
Adding Sustainability to your Marketing Mix.
Global warming is real. And you don't need to be a scientist to know it's already here. Earth’s average global surface temperature has risen annually since the 1940s. Nineteen of the 20...
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Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing
It's time to tailor your omnichannel marketing strategy to fit the now
The Covid-19 pandemic has profoundly altered consumers’ needs. Specifically, customers who once settled for basic customer service now crave brands that make them feel valued, safe, and...
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services
Consumers Use Bank Accounts Differently: How Bank Marketers Must Adapt
“Since March 2020, checking account sales in the U.S. are down 200%, according to Raddon. Credit usage has also been displaced by debit card usage, which increased by 8.6%, according to the...
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Direct Mail Marketing, Direct Marketing, Marketing For Banks, Marketing For Financial Services
Define Your Target Market to Stretch Your Marketing Budget
Year-over-year many bank marketers are asked to do more, and to produce greater results than the prior year, but with the same budget.
New eBook: Boosting Response Rates in 2021
As we move into a new year, many marketers are hopeful about bouncing back from the challenges of 2020. Now is the time to expand your marketing strategy with tips and tools to best...
Driving Sales with Multichannel, Multi-touch Marketing
Multichannel, multi-touch marketing continues to be a critical communication strategy. In 2020, this is not a new concept, but we still see brands struggling to implement this approach in...
Redefining How to Make Your Bank Merger Succeed
The US banking industry has seen a relatively consistent consolidation rate of 5% over recent years. Prior to the pandemic hitting the industry beginning in March, analysts were touting...
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Direct Mail Marketing, Direct Marketing, Marketing For Banks, Marketing For Financial Services
Using Direct Mail to Break Through Digital Marketing Clutter
Now more than ever, we’ve seen a huge push toward digital servicing as many companies shift their models due to the current pandemic.
