How to Improve your Marketing Messages Using Buyer Personas
Who visits your website (or doesn’t)? What content should you highlight to get the right people there? Do you really know and understand who your buyers are in order to target them...
The newest internet sensation is...a credit card?
During a week where the banking news cycle felt an awful lot like the current presidential campaign - with provocative coverage of items like the a cross-sell fiasco, calls for...
How Banks Can Improve Social and Content Marketing: Part Two
A one-week snapshot of bank content marketing activity Last week we posted that we were looking at the actual ‘what’ behind a random sampling of fifteen banks' social marketing efforts,...
Content Marketing in 2016: How Banks Can Improve Social and Content Marketing Efforts
You don't need to spend much time on social media these days to realize just how overwhelming it is to process the constant stream of new content. And with research showing the strong...
Can you reach your sales goals without direct mail?
Best ways to use direct mail in 2016 Marketing blogs and trade journals create endless gigabytes of content about online marketing techniques, yet many marketers continue to rely on direct...
Increasing Your Business's B2B Marketing Success Rate in 2016: Part 2
BKM Marketing CEO Bruce McMeekin recently presented at the 2016 NEDMA conference to highlight the best approaches that B2B marketers can deploy to improve lead generation and sales. This is...
Bank mergers: Key activities to make the deal successful.
One of the areas that we noted in our annual outlook in January was the fact that all signs were pointing to an anticipated increase in the number of bank mergers in 2016. While most of the...
I already have a blog. Why should I care about LinkedIn Pulse?
Content marketing: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,...
Increasing Your Business's B2B Marketing Success Rate: Part 1
BKM Marketing CEO Bruce McMeekin recently presented at NEDMA conference to highlight the best approaches that B2B marketers can deploy to improve lead generation and sales. This is the...
Financial Brand Forum: Top 20 Takeaways
Don’t distress. It’s apparently worse than it seems...but it’s the same as it has been. Last week, BKM ventured out to Las Vegas to attend the Financial Brand Forum. It was impossible to...
