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FEATURED ARTICLE:
How can you best integrate direct mail with digital marketing?

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BKM Marketing on BAI.org Read More

Direct Mail Marketing, Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services

Evaluating fintech? Top 4 Questions to Ask by BKM on BAI.org

The promise of fintech can be exciting. It can improve both front and back offices. But bankers should use prudence when considering new technology. Rick Hall, our Managing Director of the...

Direct Mail Marketing, Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services
By Katie Pinabell
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Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Bank Merger, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, Target Marketing

USPS Is Changing the Way Brands Use Direct Mail - And it's Free!

We are pleased to announce that BKM's very own Bruce McMeekin recently published some guest contributed content that we think our readers will want to hear more about. His post, USPS Is...

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Bank Merger, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, Target Marketing
By Katie Pinabell
FinTech_9 Questions to ask Read More

Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, International Banker

Find the perfect tech fit for your bank by asking vendors these 9 questions.

The rate of technology change facing Banks and Credit Unions today is unprecedented. At the same time, the challenges facing prioritization for selecting from these solutions is more...

Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, International Banker
By Megan Allinson
Employee-First-Methodology-1170x650 Read More

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Bank Merger Marketing, International Banker

Adopt an employee-first methodology during a bank merger

Federal regulators are becoming more and more receptive to large bank deals — bank merger approvals have sped up under the Trump administration. As the landscape resets to include larger...

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Bank Merger Marketing, International Banker
By Megan Allinson
Man at Mailbox with phone Read More

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Forbes

The Secret Sauce Behind Direct Mail's Resurgence, as originally seen in Forbes.

Savvy marketers are discovering that direct mail is more powerful than ever, especially when they're microtargeting new customers and building deeper relationships with existing customers....

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Forbes
By Megan Allinson
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Six Takeaways from NEDMA's MTech '18 Summit

While interning with BKM Marketing during my winter break, I attended the New England Direct Marketing Association's (NEDMA) 9th marketing technology summit at Bentley University. The...

By Grace McMeekin
Eastern Bank_Online Migration Read More

Direct Marketing, Awards + Accolades, NEDMA

BKM Marketing Clients Receive Three Gold and One Silver at the NEDMA Awards for Creative Excellence

The New England Direct Marketing Association recently held its 37th Annual Awards for Creative Excellence at District Hall in Boston, MA. Thirteen out-of-region judges critiqued work from...

Direct Marketing, Awards + Accolades, NEDMA
By Megan Allinson
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Direct Marketing

Driving Response and Conversion with 7 Multi-Channel, Multi-Touch Tips

Did you know that 33% of consumers regularly use more than three (3) channels when making purchases, yet only 14% of organizations claim their currently running coordinated campaigns...

Direct Marketing
By Megan Allinson
megan allinson.jpg Read More

Direct Marketing

BKM Hires Megan Allinson as Integrated Marketing Director

BKM Marketing is pleased to announce the hiring of strategic marketer, Megan Allinson.

Direct Marketing
By Laura Costello
Physcographic_attitudinal data.jpg Read More

Direct Marketing

Improving Marketing Outcomes with Four Types of Data

Leveraging data to improve marketing outcomes is a hot topic of conversation among marketers. But when asked, most marketers will acknowledge that while they know that data improves the...

Direct Marketing
By Megan Allinson
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