Pivoting. What bank marketers need to know.
No, this is not a how-to guide for what to do as a bank marketer in the light of an unprecedented reality for our financial system. It is also not a silver bullet meant to supersede your institutional efforts for how to make headway communicating to customers what they should do and when. This is a step-back to enable bank marketers to try to use the tools they have been using daily and hopefully move forward during uncertain times.
