From BAU to Crisis. Now's the time to overcommunicate, and not just digitally.

Posted by Rick Hall
Pivoting. What bank marketers need to know.

No, this is not a how-to guide for what to do as a bank marketer in the light of an unprecedented reality for our financial system.  It is also not a silver bullet meant to supersede your institutional efforts for how to make headway communicating to customers what they should do and when.  This is a step-back to enable bank marketers to try to use the tools they have been using daily and hopefully move forward during uncertain times.  

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Topics: Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Strategic Marketing, Marketing For Financial Services, Community Banks