Read More
Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Bank Merger Marketing, International Banker
Adopt an employee-first methodology during a bank merger
Federal regulators are becoming more and more receptive to large bank deals — bank merger approvals have sped up under the Trump administration. As the landscape resets to include larger...
Read More
Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Forbes
The Secret Sauce Behind Direct Mail's Resurgence, as originally seen in Forbes.
Savvy marketers are discovering that direct mail is more powerful than ever, especially when they're microtargeting new customers and building deeper relationships with existing customers....
Six Takeaways from NEDMA's MTech '18 Summit
While interning with BKM Marketing during my winter break, I attended the New England Direct Marketing Association's (NEDMA) 9th marketing technology summit at Bentley University. The...
BKM Marketing Clients Receive Three Gold and One Silver at the NEDMA Awards for Creative Excellence
The New England Direct Marketing Association recently held its 37th Annual Awards for Creative Excellence at District Hall in Boston, MA. Thirteen out-of-region judges critiqued work from...
Driving Response and Conversion with 7 Multi-Channel, Multi-Touch Tips
Did you know that 33% of consumers regularly use more than three (3) channels when making purchases, yet only 14% of organizations claim their currently running coordinated campaigns...
BKM Hires Megan Allinson as Integrated Marketing Director
BKM Marketing is pleased to announce the hiring of strategic marketer, Megan Allinson.
Improving Marketing Outcomes with Four Types of Data
Leveraging data to improve marketing outcomes is a hot topic of conversation among marketers. But when asked, most marketers will acknowledge that while they know that data improves the...
Before you get to the customer journey, understand the customer experience.
“Customer journey” has already become one of financial marketing’s most popular buzzwords of the year. It seems you can’t have a conversation about banking, read a marketing strategy...
Key Takeaways | NEDMA’s Marketing Technology Summit
BKM had a great time exhibiting at NEDMA’s Marketing Technology Summit yesterday at Boston University - especially running our cornhole challenge! If you attended we hope you enjoyed the...
Bank Marketing: 5 steps to take now as you prepare for 2017
Those turning leaves mean it’s planning season On one hand, 2016 has flown by – early signs of leaves changing colors here in New England coupled with debates on the validity of the...
