BKM Marketing Clients Receive Three Gold and One Silver at the NEDMA Awards for Creative Excellence
The New England Direct Marketing Association recently held its 37th Annual Awards for Creative Excellence at District Hall in Boston, MA. Thirteen out-of-region judges critiqued work from...
Driving Response and Conversion with 7 Multi-Channel, Multi-Touch Tips
Did you know that 33% of consumers regularly use more than three (3) channels when making purchases, yet only 14% of organizations claim their currently running coordinated campaigns...
BKM Hires Megan Allinson as Integrated Marketing Director
BKM Marketing is pleased to announce the hiring of strategic marketer, Megan Allinson.
Improving Marketing Outcomes with Four Types of Data
Leveraging data to improve marketing outcomes is a hot topic of conversation among marketers. But when asked, most marketers will acknowledge that while they know that data improves the...
Before you get to the customer journey, understand the customer experience.
“Customer journey” has already become one of financial marketing’s most popular buzzwords of the year. It seems you can’t have a conversation about banking, read a marketing strategy...
Key Takeaways | NEDMA’s Marketing Technology Summit
BKM had a great time exhibiting at NEDMA’s Marketing Technology Summit yesterday at Boston University - especially running our cornhole challenge! If you attended we hope you enjoyed the...
Bank Marketing: 5 steps to take now as you prepare for 2017
Those turning leaves mean it’s planning season On one hand, 2016 has flown by – early signs of leaves changing colors here in New England coupled with debates on the validity of the...
Join us at MTech!
This year's NEDMA Marketing Technology Summit will be at Boston University on Tuesday, November 1st. BKM Marketing will be exhibiting this year, and we invite you to take advantage of our...
Video Marketing: Overcoming 3 common challenges
Why are you still not using video? By now you know that including video as part of your content marketing strategy increases customer engagement. There is no shortage of statistics like...
Join us at industry events this Fall
BKM is active in many key industry organizations - we are often speakers, sponsors and attendees at many events. See below for a list of upcoming events that we will be involved with - and...
