We are pleased to announce that BKM's very own Bruce McMeekin recently published some guest contributed content that we think our readers will want to hear more about. His post, USPS Is Changing the Way Brands Use Direct Mail — and It's Free was recently published to Target Marketing. As he explains in his article, "Direct mail already powers marketing results that provide a high ROI for savvy brands that use the medium wisely. And with the U.S. Postal Service’s recent launch of Informed Delivery, these results can become dramatically stronger, without adding a penny to direct mail campaign costs." Read more from Bruce's article on Target Marketing and learn how you can start taking advantage of Informed Delivery from the USPS in your own business.