Savvy marketers are discovering that direct mail is more powerful than ever, especially when they're microtargeting new customers and building deeper relationships with existing customers. Email, robocalls, social media, and many other techniques have their strengths, but cluttered messaging channels render many such approaches unemotional and ineffective.
So how can you implement direct mail and ensure it's an engaging experience for consumers? Read the full article,The Secret Sauce Behind Direct Mail's Resurgence, on Forbes to learn about three ways you can spice up this classic marketing medium.
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