While interning with BKM Marketing during my winter break, I attended the New England Direct Marketing Association's (NEDMA) 9th marketing technology summit at Bentley University. The summit featured several influential speakers who shared their perspectives on the current and future state of marketing technology and how to adapt to it. Out of all of the summit's informative speakers and panelists (including BKM CEO Bruce McMeekin), here are six key concepts that I took away from the conference.

BKM Marketing CEO Bruce McMeekin recently presented at the 2016 NEDMA conference to highlight the best approaches that B2B marketers can deploy to improve lead generation and sales.

This is the second post in a series of blogs that incorporate key tips based on business buying behavior.

Post 2: Fine-tuning your B2B Marketing Sucess Definition

Before you jump right in and start creating B2B marketing content, your results will be stronger if you first define the marketing goals that you are trying to achieve.

In this post, we will offer more insight to help effectively develop your own definition of B2B success. This simple four-step process is crucial to setting yourself up for B2B marketing success.

BKM Marketing CEO Bruce McMeekin recently presented at the 2016 NEDMA conference to highlight the best approaches that B2B marketers can deploy to improve lead generation and sales.

This is the first post in a series of blogs that incorporate key tips based on business buying behavior.

Post 1: Key Trends in Business Purchasing

Before planning your marketing and sales tactics, it is helpful to understand how your audience likes to buy.

A Bredin survey in February, 2016, which includes 314 owners of small-to-medium sized businesses (SMBs), provides insight as to how business owners prefer to engage with sellers.

In this post, we will be discussing the four key takeaways from the Bredin Business Purchase Behavior Study.