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Perspectives: Marketing Insights You Can Use Right Now

BKM Marketing Clients Receive Three Gold and One Silver at the NEDMA Awards for Creative Excellence

Posted by Megan Allinson on Aug 21, 2018

The New England Direct Marketing Association recently held its 37th Annual Awards for Creative Excellence at District Hall in Boston, MA. Thirteen out-of-region judges critiqued work from leading New England marketing and creative agencies. Winning work was based on return-on-marketing-investment (ROI) as well as the effectiveness of the design, copy and campaign execution. BKM Marketing entered four client campaigns, and each entry earned first or second place recognition in its category. 

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Topics: NEDMA, awards, Direct Marketing

NEDMA’s Marketing Technology Summit: Seven Key Takeaways

Posted by Ingrid Gonzalez on Nov 03, 2016


BKM had a great time exhibiting at NEDMA’s Marketing Technology Summit yesterday at Boston University - especially running our cornhole challenge! If you attended we hope you enjoyed the day-long event that offered insights into the latest techniques and technologies that can be leveraged to create successful marketing initiatives.

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Topics: NEDMA, digital

Join us at MTech!

Posted by Laura Costello on Oct 13, 2016

This year's NEDMA Marketing Technology Summit will be at Boston University on Tuesday, November 1st. BKM Marketing will be exhibiting this year, and we invite you to take advantage of our exhibitor discount.  Attend for just $79—that’s $50 off the early bird price.

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Topics: NEDMA

Join us at industry events this Fall

Posted by Laura Costello on Sep 21, 2016

BKM is active in many key industry organizations - we are often speakers, sponsors and attendees at many events. See below for a list of upcoming events that we will be involved with - and join us!

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Topics: NEDMA, NEFMA, HubSpot

Increasing Your Business's B2B Marketing Success Rate in 2016: Part 2

Posted by Grace McMeekin on Aug 17, 2016

BKM Marketing CEO Bruce McMeekin recently presented at the 2016 NEDMA conference to highlight the best approaches that B2B marketers can deploy to improve lead generation and sales.

This is the second post in a series of blogs that incorporate key tips based on business buying behavior.

Post 2: Fine-tuning your B2B Marketing Sucess Definition

Before you jump right in and start creating B2B marketing content, your results will be stronger if you first define the marketing goals that you are trying to achieve.

In this post, we will offer more insight to help effectively develop your own definition of B2B success. This simple four-step process is crucial to setting yourself up for B2B marketing success.

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Topics: NEDMA, B2B Marketing, B2B Presentation Series

Increasing Your Business's B2B Marketing Success Rate in 2016: Part 1

Posted by Grace McMeekin on Jul 15, 2016

BKM Marketing CEO Bruce McMeekin recently presented at the 2016 NEDMA conference to highlight the best approaches that B2B marketers can deploy to improve lead generation and sales.

This is the first post in a series of blogs that incorporate key tips based on business buying behavior.

Post 1: Key Trends in Business Purchasing

Before planning your marketing and sales tactics, it is helpful to understand how your audience likes to buy.

A Bredin survey in February, 2016, which includes 314 owners of small-to-medium sized businesses (SMBs), provides insight as to how business owners prefer to engage with sellers.

In this post, we will be discussing the four key takeaways from the Bredin Business Purchase Behavior Study.

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Topics: NEDMA, B2B Marketing, B2B Presentation Series

Join us at NEDMA's annual conference on May 17th

Posted by Laura Costello on May 06, 2016

Looking to learn what's new, what's now and what's next in marketing? 

Join Bruce, Sam and Ingrid at the New England Direct Marketing Association's annual conference on May 17th at Bentley University in Waltham, MA.

For discounted admission, use our speaker guest 50% discount link to register here

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Topics: NEDMA

Join us on Wednesday, September 16th

Posted by Laura Costello on Sep 11, 2015

Looking to have some polling fun with your fellow marketers at 9am on September 16th?

Join Bruce and Laura in Cambridge at the New England Direct Marketing Association's, The 5 D's of Direct Mail: Data, Design, Delivery, Due Diligence, Digital.

Bruce will be presenting: "Is Your Marketing Insane?” Explore the science of testing and learn how to effectively increase response (see description below).

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Topics: NEDMA

Everything you need to know about data

Posted by Laura Costello on Feb 14, 2014

Data is a marketer’s most important asset, and today’s marketing data options are deeper and more complicated than ever before.  Join Bruce and Sam on March 3rd at the Direct Marketing Innovations Symposium in Cambridge, where they lead a session on New Options in B2B and B2C Lists.  They will cover the latest list strategies available to marketers trying to reach business and consumer targets through traditional and digital direct marketing channels.   

Topics will include:

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Topics: improve response, direct mail, NEDMA, Direct Marketing, strategy, data

Internet Marketing: Thoughts on NEDMA 2013

Posted by Laura Costello on May 17, 2013

This post is part of a series about Internet Marketing.

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Topics: Internet Marketing, NEDMA, Direct Marketing