Perspectives: Marketing Insights You Can Use Right Now

Rick Hall and Laura Costello

Recent Posts

How Banks Can Improve Social and Content Marketing: Part Two

Posted by Rick Hall and Laura Costello on Sep 09, 2016

A one-week snapshot of bank content marketing activity

Last week we posted that we were looking at the actual ‘what’ behind a random sampling of fifteen banks' social marketing efforts, specifically reviewing the industry's top used social media platforms: LinkedIn, Twitter, Facebook and YouTube.

As a refresh, the fifteen banks we observed were evenly divided into three segments:

  • Five traditional national and super regional US banks 
  • Five traditional community and regional US banks (generally under $10 billion in assets); and
  • Five non-traditional banks (virtual banks with no branches)

Again, we know this isn’t a scientific study (by the way, we don’t have dozens of interns around to surf sites and log activity – we did the work ourselves) and that the timing around Labor Day wasn’t picked for its height of social media activity levels. But even so, we found some trends that were at least interesting to us – and hopefully some of you as well.

So what did we observe from the social and content marketing efforts of 15 banks? 

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Topics: Bank Marketing, Inbound Marketing, Content Marketing, Bank Inbound Marketing, Banking and Financial Services

Content Marketing in 2016: How Banks Can Improve Social and Content Marketing Efforts

Posted by Rick Hall and Laura Costello on Aug 31, 2016

You don't need to spend much time on social media these days to realize just how overwhelming it is to process the constant stream of new content. And with research showing the strong correlation between number of posts per month to increased web traffic, this trend is only continuing to grow.   

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Topics: Bank Marketing, Content Marketing, Banking and Financial Services