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AI Revolution | #2 How AI is Revolutionizing Customer Segmentation in Digital Marketing

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(7) Key Takeaways - NEDMA Marketing Technology Summit | BKM Marketing Read More

Direct Marketing

Key Takeaways | NEDMA’s Marketing Technology Summit

BKM had a great time exhibiting at NEDMA’s Marketing Technology Summit yesterday at Boston University - especially running our cornhole challenge! If you attended we hope you enjoyed the...

Direct Marketing
By Ingrid Gonzalez
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Direct Marketing

How to Improve your Marketing Messages Using Buyer Personas

Who visits your website (or doesn’t)? What content should you highlight to get the right people there? Do you really know and understand who your buyers are in order to target them...

Direct Marketing
By Ingrid Gonzalez
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Direct Mail Marketing, Direct Marketing

Can you reach your sales goals without direct mail?

Best ways to use direct mail in 2016 Marketing blogs and trade journals create endless gigabytes of content about online marketing techniques, yet many marketers continue to rely on direct...

Direct Mail Marketing, Direct Marketing
By Ingrid Gonzalez
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