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Optimize Direct Mail ROI with Digital Retargeting
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Optimize Direct Mail ROI with Digital Retargeting
How to Optimize Direct Mail Campaigns with Digital Retargeting Direct mail is a powerful marketing tool, but its effectiveness can be even greater when paired with digital strategies. One...
Marketing Strategies,
Direct Mail
Importance of Direct Mail in an Integrated Campaign: Driving Lift and Response
In the digital age, marketing strategies have become increasingly complex, leveraging a variety of channels to reach and engage with customers. Amidst the rise of digital marketing, direct...
Direct Mail
AI Revolution | #4 Ethical Considerations in AI-Driven Digital Marketing
INTRODUCING
Digital Marketing,
Artificial Intelligence
AI Revolution | #2 How AI is Revolutionizing Customer Segmentation in Digital Marketing
INTRODUCING "From the Desk of AI" Blog Series As introduced in the first blog post of this series, "AI Revolution: Unleashing the Power of Artificial Intelligence in Digital Marketing": ...
Direct Mail,
Artificial Intelligence
![[BLOG SERIES] AI Revolution: Unleashing the Power of Artificial Intelligence in Digital Marketing](https://www.bkmmarketing.com/hubfs/Female%20finger%20touching%20a%20beam%20of%20light.jpeg)
AI Revolution | #1 Revolutionizing Direct Mail with Artificial Intelligence
INTRODUCING
Direct Mail,
Artificial Intelligence
![[PODCAST] The Sudden Relevancy of Direct Mail Marketing | BKM Marketing](https://www.bkmmarketing.com/hubfs/BKM-Marketing-Podcast-Three-for-Three-Bruce.jpg)
The Sudden Relevancy of Direct Mail Marketing
BKM Marketing's Founder + CEO, Bruce McMeekin, was recently the featured guest on "3 FOR 3" - also known as the "THREE FOR THREE | TIPS, TALES AND TRENDS FOR LEADERS" - a leading monthly...
Bank Communications,
Bank Merger Marketing
![[7] Tips to Track Your Competition's Marketing | BKM Marketing](https://www.bkmmarketing.com/hubfs/BKM-Marketing-Banner-7-Ways-Track-Competition.jpg)
Seven Ways to Track your Competition's Marketing
Monitoring your competitors' marketing activity is an excellent strategy to maintain a competitive edge. It may seem daunting, but it's actually quite simple. Here are seven valuable tips...
Marketing Strategies,
Strategic Marketing,
Small Business Marketing
Why Banks Will Thrive in a Cookieless World
With the phasing out of third-party cookies by major web browsers, banks will have to find alternative ways to collect customer data and deliver personalized experiences.
Bank Marketing,
Marketing Strategies,
Digital Marketing
![[WEBINAR] What No One Tells You About M&A Communications | BKM Marketing](https://www.bkmmarketing.com/hubfs/Imported%20sitepage%20images/BKM_Marketing_Digital_Onboarding_Webinar_Panel_Discussion_MA_Communications.jpg)
What No One Tells You About M&A Communications
BKM Marketing's Managing Director of Banking & Finance Services, Rick Hall, was recently featured in a panel discussion "What No One Tells You About M&A Communications" hosted by Digital...
Bank Communications,
Bank Merger Marketing
To Use Your Marketing Data Efficiently - Make Sure It’s Accurate
The use of marketing data has become increasingly important for businesses to make informed decisions and drive growth. However, it is crucial that this data is accurate in order to be used...
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing
