We know that every business situation is unique - which is why each client engagement at BKM starts with a strategy rooted in thorough analysis of your situation. We get to know you, your vision, your offerings, your challenges, and your opportunities.  We’ll then integrate marketplace and competitive insights to build targeted strategies built specifically for you and your budget. There is no off-the-shelf solution or one-size-fits-all template; we create a custom solution that positions your organization for success.   Example strategic assignments include:

• Marketplace Needs Assessments
• Market Segmentation
• Brand Definition & Launch
• Customer Acquisition Programs
• Sales Enablement
• Competitive Benchmarking and Differentiation
• Campaign Response Analysis
• Comprehensive Marketing Plans
• Event Marketing Planning

Balancing Inbound and Outbound Marketing Strategies

A well-balanced marketing portfolio leverages a mix of inbound and outbound media and tactics to maximize aggregate engagement, conversion and pipeline velocity.

So how do you best go about rebalancing your marketing portfolio?

Download Balancing Inbound and Outbound Strategies: Effective Integrated Marketing in Action today and learn more.