Old Sod Travel plans trips to Ireland, Scotland and the British Isles for upscale travelers and golfers. The company sought to improve its ability to find new customers, focus marketing spend, and improve its online marketing performance.
The company hired BKM to refresh its brand and modernize its current marketing strategy in the context of the owner’s growth goals, traveler needs, and an intense competitive environment. BKM first completed a situational and competitive assessment, which guided the development of a detailed marketing plan to reposition the company’s brand toward higher value audiences and define new core messaging. BKM then designed, wrote and programmed a new inbound marketing optimized website on the HubSpot marketing automation and CRM platform.
The program exceeded expectations: