Great strategies start with success metrics.
Today's media options require tactical execution excellence.
While some “vendors” are thought of as a “Marketing Department partner” or a “Technology Department partner,” BKM is recognized by colleagues across the bank as a “Corporate Partner.” They are dependable, professional and, simply put, do great work.
The BKM team is phenomenal. When you are a community bank, you wear a lot of hats and working with a team that understands that and is comfortable helping you manage such large, complex projects on a tight timeline is invaluable.
BKM managed our last seven merger communication programs and I would not dream of using any other firm. They handle it all, from creative through data and production services, all with 100% accuracy.
Many marketers are using plans built solely around search engine marketing, social media, e-mail marketing, or some other individual channel. Why? Because they’ve become intoxicated by the lure of astronomically high ROI claims, usually driven by metrics that are virtually meaningless when viewed outside the vacuum in which they’re presented.
Rest assured, this is as risky as betting your retirement investments on a single stock. A well-balanced marketing portfolio leverages a mix of inbound and outbound media and tactics to maximize aggregate engagement, conversion and pipeline velocity.
So how do you best go about rebalancing your marketing portfolio? Download Balancing Inbound and Outbound Strategies: Effective Integrated Marketing in Action today and learn more.