Sam Ricco

Managing Director, Program Implementation


Sam brings over 25 years of production and account management experience to BKM Marketing. A fanatic about service quality, Sam manages our network of service partners, and ensures that our clients expectations are met or surpassed.

Sam began his career client-side in financial services before transitioning into marketing services management. He has held significant client services and business development roles at Triad, Dickinson Direct, Protocol, and W.A. Wilde.

In a business where details matter, Sam's experience and overall business savvy ensures that every BKM Marketing program is executed on strategy, on-time, and on-budget.

Sam holds a BA in marketing from Bentley College.

Get to know Sam:

Name 3 words that best describe you.

Happy, friendly, and outgoing.  Life is too short … so you need to make the most of it.

What are you happiest doing, and why?

Hosting a gathering with friends and family.  It combines everything I love into one event - cooking, sharing good food and drink and spending time with people I care about.  It is what life is all about.

What is your personal motto/mantra? Feel free to explain why? 

Do not worry, stress, or beat yourself up over things you can not control. I was 19, working as a bank teller and the bank sponsored a motivational seminar. I have long forgotten the speaker’s name, but the message that was conveyed had a huge impact on how I interact with the world around me. The speech centered around realizing that while it is OK to make plans for and to be concerned about things outside of your control, it is counterproductive, to obsess over these things.  For example, no matter how much you worry about the approaching storm - there is absolutely nothing you can do to stop it.  The storm will come regardless so your time is better spent preparing for the storm - than worrying about the fact that it is coming.  It is what it is and you need to make the best of it.

What are three of your pet peeves?

Grumpy people, traffic, and small glasses of wine. Life is too short to be unhappy, stuck in traffic, and drinking small glasses of wine (especially since large glasses were invented many years ago).

What are 3 lessons you’ve learned in your career that you’d pass along to others?
  1. What is good for our client is good for our company.
  2. Before any and every client communication (phone, e-mail or face to face) - put yourself in your client’s shoes - so you can have a better understanding of their expectations, what is important to them and how they want to be communicated to.
  3. What is important to me is not necessarily important to everyone else.  If you understand this, then you will be much less disappointed at work and in life.
Hotdog or Hamburger?

Hamburger - with 2 slices of American cheese, sauteed mushrooms and garlic, roasted red peppers, a small amount of catsup and two pieces of iceberg lettuce. Of course, it is not a meal without a large dill pickle and a side of tater tots or even better, onion rings.

linkedin_shadow.png Connect with Sam on LinkedIn. 

Meet the BKM Team:

Bruce McMeekin, CEO and Founder

Rick Hall
, Managing Director, Banking and Financial Services

Sam Ricco, Managing Director, Program Implementation 

Megan Allinson, Integrated Marketing Director

Andrea Ahearn, Client Services Director

Katie Pinabell, Creative Services Director

Tina Forsyth, Direct Marketing Account Manager