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Sam Ricco

Managing Director, Program Implementation

Sam Ricco, Managing Director, Program Implementation, BKM Marketing

Sam manages BKM's network of service partners and owns the question of whether a program actually lands the way it was designed to. He personally handles the data consolidation on every merger campaign the agency runs.

His first encounter with a core system conversion was in 1985, as a Head Teller at Springfield Institution for Savings. It went badly for customers and staff alike. Seventeen years later he ran his first bank merger campaign and discovered that combing through core processor data dumps for irregularities and exceptions — the things that quietly wreck a consolidation — was work he genuinely enjoyed.

Sam brings over 30 years of production and account management experience to BKM. He began client-side in financial services before moving into marketing services management, holding client services and business development roles at Triad, Dickinson Direct, Protocol and W.A. Wilde. He holds a BA in Marketing from Bentley College.

 

linkedin_shadow.png Connect with Sam on LinkedIn. 

Meet the BKM Team:


Bruce McMeekin
, CEO and Founder

Rick Hall
, Managing Director, Banking and Financial Services

Sam Ricco, Managing Director, Program Implementation 

Megan Allinson, Integrated Marketing Director

Tina Forsyth, Direct Marketing Account Manager

Courtney Brooks, Senior Account Manager

Kelly Evans, Digital Operations & Technology Director

Courtney Hurley Hausel, Digital Strategy & Growth Director

BKM Marketing Associates, Inc. has been honored as a 2026 Clutch Global Winner in Direct Marketing - Global - Spring - 2026 - Clutch.co
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