In this volume of Bank Merger Communications | Maximizing the Value of the Transaction, we take an updated look at the four key audiences to consider during a merger and look at how the issues listed above are changing how banks must manage messaging during these periods and how to measure success. Much of the content is similar to past versions simply because the points remain critical.
This eBook is more than a how-to guide for navigating checklists of dos and don’ts for merger communication. It is a resource to help bank executives think strategically about how to effectively plan and execute high-impact communications to an array of audiences using all the key elements of the two bank brands – acquirer and acquired – and build a solid foundation for post-conversion alignment.
In this document, you will learn more about the concepts of stakeholder identification and prioritization, integrating communication more deeply into the operational aspects of a merger, and how to evolve from a mindset of simply surviving the merger to leveraging it as a launching pad for all the new customers you will now be able to build banking relationships with over time.