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Direct Mail + Digital

Multichannel marketing is more impactful than ever.

BKM RESOURCE  LIBRARY
White Papers & Guides

Augmenting Digital Marketing with Direct Mail

6 Tips to Boost Lawncare Marketing Response Rates

BKM-Marketing-eBook-Cover-Augmenting-Digital-Marketing-Direct-Mail-Lawn-Care

With so many options available to access information today, it is important to know how to reach new lawn care customers efficiently and retain current ones. Cutting through the clutter can be difficult to do, but with the right tools, marketers can make their messages stand out. Knowing how to use the correct combination of tools and strategies can drive significant results in terms of sales and brand building.
In this eBook, you’ll learn about the importance of a multichannel campaign, where direct mail can fit into your strategy, new direct mail marketing technology, and specific direct mail opportunities to increase the efficacy of your campaign.
Submit to Download FREE Guide

BKM MARKETING GUIDES
Key eBook Topics

Multichannel Campaigns

Direct Mail Strategies

Marketing Technology

Increased Efficacy

LAWN CARE COMPANY
New Tactics + Marketing Strategy
With so many options available to access information today, it is important to know how to reach new lawn care customers efficiently and retain current ones. Cutting through the clutter can be difficult to do, but with the right tools, marketers can make their messages stand out. Knowing how to use the correct combination of tools and strategies can drive significant results in terms of sales and brand building.
Augmenting Digital Marketing with Direct Mail will show you how adding new tactics to your marketing strategy can drive sales and increase ROI for your lawn care company by providing a deep dive on specific executions and real case studies. In this document, you’ll learn about the importance of a multichannel campaign, where direct mail can fit into your strategy, new direct mail marketing technology, and specific direct mail opportunities to increase the efficacy of your campaign.
BKM Marketing Direct Mail Multichannel Lawn Care
BKM Marketing Direct Mail Multichannel Lawn Care Table of Contents
BKM Marketing Direct Mail Multichannel Lawn Care Welcome
BKM Marketing Direct Mail Multichannel Lawn Care Understanding Audience
BKM Marketing Direct Mail Multichannel Lawn Care Integrated Marketing
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Tailored Solutions That Drive Action.
Featured Case Studies
Lawn Doctor

Lawn Doctor

MULTICHANNEL DRIVEN SALES

Traditionally direct mail only, Lawn Doctor franchisees test the impact of adding highly targeted banner ads to their direct mail campaigns, increasing sales by reaching their customers both off-and online...

VIEW THE CASE STUDY
Lawn Doctor

Lawn Doctor

CUSTOMER ACQUISITION

Lawn Doctor, Inc. provides a wide variety of lawn care services such as fertilization, seeding, aeration and insect control. The company operates using a franchise model and relies on individual franchisees to drive sales growth. The challenge entails...

VIEW THE CASE STUDY
 
With BKM Marketing's Direct Mail and Digital eGuide
  • Expertly targeted marketing lists
  • Personalized offers and pricing strategies
  • Messaging using both direct mail and synchronized digital ads to their household devices with 0% waste
  • Free USPS Informed Delivery® email to engage prospects even before the mail arrives
Adding “more green” to the Lawn Doctor bottom line since 2001!

 

For more information and to get started, fill out this simple form. Or contact Sam Ricco at 781-741-8005, ext. 801 or sricco@bkmmarketing.com.

 

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