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Is Your Marketing Insane?

BKM RESOURCE  LIBRARY
White Papers & Guides

Is Your Marketing Insane? 

BKM_Marketing-NEDMA_Testing_Pres-Sept_20_2013_Page_01-resized-140
Download Bruce's presentation from the NEDMA Fall Symposium where you'll learn:
  • The practical difference between “statistically significant” and “directional”
  • How to save money with qualitative testing before quantitative testing
  • What to do when your test is inconclusive
  • Multivariate testing opportunities
  • When it’s better to listen to your gut than to test
Fill out the form to the right to download today.

Download the Presentation
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