Join us at MTech!
This year's NEDMA Marketing Technology Summit will be at Boston University on Tuesday, November 1st. BKM Marketing will be exhibiting this year, and we invite you to take advantage of our...
Video Marketing: Overcoming 3 common challenges
Why are you still not using video? By now you know that including video as part of your content marketing strategy increases customer engagement. There is no shortage of statistics like...
Join us at industry events this Fall
BKM is active in many key industry organizations - we are often speakers, sponsors and attendees at many events. See below for a list of upcoming events that we will be involved with - and...
How to Improve your Marketing Messages Using Buyer Personas
Who visits your website (or doesn’t)? What content should you highlight to get the right people there? Do you really know and understand who your buyers are in order to target them...
How Banks Can Improve Social and Content Marketing: Part Two
A one-week snapshot of bank content marketing activity Last week we posted that we were looking at the actual ‘what’ behind a random sampling of fifteen banks' social marketing efforts,...
Content Marketing in 2016: How Banks Can Improve Social and Content Marketing Efforts
You don't need to spend much time on social media these days to realize just how overwhelming it is to process the constant stream of new content. And with research showing the strong...
Can you reach your sales goals without direct mail?
Best ways to use direct mail in 2016 Marketing blogs and trade journals create endless gigabytes of content about online marketing techniques, yet many marketers continue to rely on direct...
Increasing Your Business's B2B Marketing Success Rate in 2016: Part 2
BKM Marketing CEO Bruce McMeekin recently presented at the 2016 NEDMA conference to highlight the best approaches that B2B marketers can deploy to improve lead generation and sales. This is...
I already have a blog. Why should I care about LinkedIn Pulse?
Content marketing: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,...
Increasing Your Business's B2B Marketing Success Rate: Part 1
BKM Marketing CEO Bruce McMeekin recently presented at NEDMA conference to highlight the best approaches that B2B marketers can deploy to improve lead generation and sales. This is the...
