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How can you best integrate direct mail with digital marketing?
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How Banks Can Improve Social and Content Marketing: Part Two
A one-week snapshot of bank content marketing activity Last week we posted that we were looking at the actual ‘what’ behind a random sampling of fifteen banks' social marketing efforts,...
Bank Marketing,
Direct Marketing
Content Marketing in 2016: How Banks Can Improve Social and Content Marketing Efforts
You don't need to spend much time on social media these days to realize just how overwhelming it is to process the constant stream of new content. And with research showing the strong...
Bank Marketing,
Direct Marketing
Can you reach your sales goals without direct mail?
Best ways to use direct mail in 2016 Marketing blogs and trade journals create endless gigabytes of content about online marketing techniques, yet many marketers continue to rely on direct...
Direct Mail Marketing,
Direct Marketing
Increasing Your Business's B2B Marketing Success Rate in 2016: Part 2
BKM Marketing CEO Bruce McMeekin recently presented at the 2016 NEDMA conference to highlight the best approaches that B2B marketers can deploy to improve lead generation and sales. This is...
Bank Marketing,
Direct Marketing
I already have a blog. Why should I care about LinkedIn Pulse?
Content marketing: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,...
Direct Marketing
Increasing Your Business's B2B Marketing Success Rate in 2016: Part 1
BKM Marketing CEO Bruce McMeekin recently presented at the 2016 NEDMA conference to highlight the best approaches that B2B marketers can deploy to improve lead generation and sales. This is...
Bank Marketing,
Direct Marketing
Join us at NEDMA's annual conference on May 17th
Looking to learn what's new, what's now and what's next in marketing? Join Bruce, Sam and Ingrid at the New England Direct Marketing Association's annual conference on May 17th at Bentley...
Direct Marketing
How will you solve the content marketing challenge?
Finding and connecting with prospects in 2016 is no longer as easy as placing an ad or sending out a direct mail piece and waiting for the leads to flow in. Today’s buyers are savvy – most...
Direct Marketing
Five Steps to Jump Start Your Bank Marketing Data Strategy
Understanding Strategy Makes for Better Marketing Execution and Sales Results, Part Two Part two of a three part observation series In my first post I started the discussion around the need...
Bank Marketing,
Direct Marketing
BKM Launches Banking and Financial Services Division
BKM Marketing is pleased to announce the launch of our newly formed Banking and Financial Services practice. Richard A. Hall, a 20-year financial services industry veteran and 10-year...
Bank Marketing,
Direct Marketing
