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How can you best integrate direct mail with digital marketing?
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Bank Merger Communications: Strategy and Process Design
Mergers can be complex, but the best bank merger communications are simple and transparent. It's essential to understand when to communicate, what to communicate, and to whom you should...
Bank Marketing,
Direct Marketing
5 Reasons Why Colleges and Universities Should Use Inbound Marketing
In 2013, most admissions and advancement professionals at higher education institutions have probably heard the terms "content marketing" or “inbound marketing,” but may not have a solid...
Direct Marketing
How to Lower Printing Costs, Part #5: It's all about Design
Working with great creative professionals is one of the most exciting parts of my job. The magic they impart is incredible. Hand them a creative brief and they come back with cool designs,...
Direct Mail Marketing,
Direct Marketing
Internet Marketing: Key Takeaways from Inbound 2013
It's hard to believe that two weeks has passed since Inbound 2013 came to a close. We are lucky enough to be local to the event and the four very full days at the Hynes Convention Center...
Direct Marketing
How to Lower Printing Costs: Part #4, Digital Printing
As more and more commercial printers are increasing their digital options (it is rare to find a printer that does not have some kind of digital press) the price of digital printing...
Direct Marketing
How to Lower Printing Costs Part #3 – Microtargeting
Long gone are the days of macro marketing – when one message or offer was effective for an entire campaign. These days, with the all of the great database marketing tools and techniques we...
Direct Mail Marketing,
Direct Marketing
How to Lower Printing Costs: Part #2
How to Lower Printing Costs: Part #2 - “Gang Printing” - Combining Print Runs for Multiple Items
Direct Mail Marketing,
Direct Marketing
Direct Mail: How to Lower Printing Costs – A 5-Part Series
Next to postage, printing is often the next most costly element of a direct mail campaign. Lower your printing costs and your ROI will skyrocket, making your campaigns much more profitable...
Direct Mail Marketing,
Direct Marketing
Internet Marketing: 3 Reasons to Add Video to Your Business’ Website
It’s happened to all of us. You’re innocently searching the web for something that should take 3 minutes to find when you stumble upon a video that somehow sucks you in…and before you know...
Direct Marketing
Internet Marketing: Why start a blog, anyway?
Starting a blog can be difficult for a number of reasons. Many organizations have avoided doing so for so long, and have finally read something where they have been told how important it...
Direct Marketing
