Join us at NEDMA's annual conference on May 17th
Looking to learn what's new, what's now and what's next in marketing? Join Bruce, Sam and Ingrid at the New England Direct Marketing Association's annual conference on May 17th at Bentley...
How will you solve the content marketing challenge?
Finding and connecting with prospects in 2016 is no longer as easy as placing an ad or sending out a direct mail piece and waiting for the leads to flow in. Today’s buyers are savvy – most...
Five Steps to Jump Start Your Bank Marketing Data Strategy
Understanding Strategy Makes for Better Marketing Execution and Sales Results, Part Two Part two of a three part observation series In my first post I started the discussion around the need...
BKM Launches Banking and Financial Services Division
BKM Marketing is pleased to announce the launch of our newly formed Banking and Financial Services practice. Richard A. Hall, a 20-year financial services industry veteran and 10-year...
How should Marketers deal with the ‘New Buyer Reality’?
It has been widely accepted that buying habits have changed drastically in recent years for both business to consumer and business to business buyers. But what is the new buyer reality? ...
Join us on Wednesday, September 16th
Looking to have some polling fun with your fellow marketers at 9am on September 16th? Join Bruce and Laura in Cambridge at the New England Direct Marketing Association's, The 5 D's of...
Heading to Inbound 2015? So are we!
We're lucky enough to have the annual HubSpot conference right in our backyard - so we're headed back for our 4th Inbound this week. If you'll be there too we'd love to meet up! Reach out...
Does Direct Mail Still Matter?
Everyone can agree that in 2015, if you're a marketer with no digital presence you're out of the game. With round the clock updates and messages from social networks, texts, and emails that...
When marketing to new customers, are you a hunter or a trapper?
In your organization's marketing efforts, are you a hunter or a trapper? Most likely you are both. The bottom line is that the outcome is the same. Understanding the differences and how...
Why are 77% of marketers missing their revenue targets?
77% of marketers are not exceeding their revenue goals, according to a recent study by HubSpot. No question, the focus of today’s marketing organizations is all about social media, SEO,...
