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FEATURED ARTICLE:
[6] Tips to BOOST Direct Marketing Response | #6 Sustainable Efficiencies.

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Direct Mail Marketing, Bank Marketing

Bank Merger Communications: Printing and Mailing

As with any bank merger communication plan, hard copy printed and mailed communications are critical elements to the overall campaign. Not only are hard copy communications necessary for...

Direct Mail Marketing, Bank Marketing
By Sam Ricco
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Direct Mail Marketing, Direct Marketing

How to Lower Printing Costs, Part #5: It's all about Design

Working with great creative professionals is one of the most exciting parts of my job.  The magic they impart is incredible.  Hand them a creative brief and they come back with cool...

Direct Mail Marketing, Direct Marketing
By Sam Ricco
How to Lower Printing Costs: Part #4, Digital Printing

As more and more commercial printers are increasing their digital options (it is rare to find a printer that does not have some kind of digital press) the price of digital printing...

Direct Marketing
By Sam Ricco
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Direct Mail Marketing, Direct Marketing

How to Lower Printing Costs Part #3 – Microtargeting

Long gone are the days of macro marketing – when one message or offer was effective for an entire campaign.  These days, with the all of the great database marketing tools and techniques...

Direct Mail Marketing, Direct Marketing
By Sam Ricco
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Direct Mail Marketing, Direct Marketing

How to Lower Printing Costs: Part #2

How to Lower Printing Costs: Part #2 - “Gang Printing” - Combining Print Runs for Multiple Items 

Direct Mail Marketing, Direct Marketing
By Sam Ricco
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Direct Mail Marketing, Direct Marketing

Direct Mail: How to Lower Printing Costs – A 5-Part Series

Next to postage, printing is often the next most costly element of a direct mail campaign.  Lower your printing costs and your ROI will skyrocket, making your campaigns much more...

Direct Mail Marketing, Direct Marketing
By Sam Ricco
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Direct Mail Marketing

Direct Mail: The Multi Touch vs. Single Touch Direct Mail Debate

One of the most frequently asked questions I get from clients about direct mail options is “Should we mail to the same audience multiple times or just once?”.  The answer I tell everyone...

Direct Mail Marketing
By Sam Ricco
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Direct Mail Marketing

Direct Mail: Picture Permit Indicia. Picture Perfect or Underdeveloped?

This is part of an ongoing series of posts relating to the direct mail industry

Direct Mail Marketing
By Sam Ricco
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Direct Mail Marketing

Direct Mail: When a Self-Mailer is No Longer a Self-Mailer

Many of our clients love self-mailers and request them often.  They are a cost-effective, versatile and user-friendly direct mail option.  Whether you are designing a new self-mailer or...

Direct Mail Marketing
By Sam Ricco
Secrets of CASS Processing

By Sam Ricco
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