BKM Hires Megan Allinson as Integrated Marketing Director

Posted by Laura Costello


BKM Marketing is pleased to announce the hiring of strategic marketer, Megan Allinson

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Topics: Direct Marketing

Improving Marketing Outcomes with Four Types of Data

Posted by Megan Allinson

Leveraging data to improve marketing outcomes is a hot topic of conversation among marketers. But when asked, most marketers will acknowledge that while they know that data improves the effectiveness of their marketing strategies and communications, many still feel overwhelmed when it comes to actually integrating the two. 

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Topics: Direct Marketing

NEDMA’s Marketing Technology Summit: Seven Key Takeaways

Posted by Ingrid Gonzalez


BKM had a great time exhibiting at NEDMA’s Marketing Technology Summit yesterday at Boston University - especially running our cornhole challenge! If you attended we hope you enjoyed the day-long event that offered insights into the latest techniques and technologies that can be leveraged to create successful marketing initiatives.

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Topics: Direct Marketing

Join us at MTech!

Posted by Laura Costello

This year's NEDMA Marketing Technology Summit will be at Boston University on Tuesday, November 1st. BKM Marketing will be exhibiting this year, and we invite you to take advantage of our exhibitor discount.  Attend for just $79—that’s $50 off the early bird price.

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Topics: Direct Marketing

Video Marketing: Overcoming 3 common challenges

Posted by Laura Costello

Why are you still not using video? 

By now you know that including video as part of your content marketing strategy increases customer engagement. There is no shortage of statistics like these that prove video is only going to become a more essential marketing channel, and even our own non-scientific review of bank social and content marketing revealed engagement rates over 10x higher on video posts vs. posts with just text and images alone.

But knowing the statistics – and watching competitors jumping on the trend and gaining traction – is still not enough motivation for many businesses to get moving. We hear a number of excuses from marketers explaining why they aren't including videos in their content marketing plans – anything from budget concerns, timing concerns, subject matter concerns, not knowing how to distribute once they're complete – to just not quite knowing where to start. While these may seem like valid excuses for not moving ahead – are they rooted in reality? We’ve gone ahead and debunked a few of the most common “challenges” we hear below:

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Topics: Direct Marketing

Join us at industry events this Fall

Posted by Laura Costello

BKM is active in many key industry organizations - we are often speakers, sponsors and attendees at many events. See below for a list of upcoming events that we will be involved with - and join us!

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Topics: Direct Marketing

How to Improve your Marketing Messages Using Buyer Personas

Posted by Ingrid Gonzalez

Who visits your website (or doesn’t)? What content should you highlight to get the right people there? Do you really know and understand who your buyers are in order to target them effectively?

These questions and many more can be answered when you establish buyer personas for your business. It’s vital to segment your audience and truly understand their needs, challenges, concerns and goals in order to create more powerful marketing initiatives that drive results.

In order to get started, you need to define and understand your company’s value proposition. What do you offer your customers that others can’t? What challenges do you solve for them? While this isn’t always easy, you may end up learning something about your business that you didn’t realize! And don’t worry - we’ll provide you with some tips and ideas on how to get the process started. But first, let’s take a step back and explain what buyer personas are and why they are so important.


What are buyer personas?

Buyer personas are defined as fictional and generalized representations of your ideal potential customers. The strongest buyer personas are based on data and market research, which has been conducted through insights from your customer base.

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Topics: Direct Marketing

How Banks Can Improve Social and Content Marketing: Part Two

A one-week snapshot of bank content marketing activity

Last week we posted that we were looking at the actual ‘what’ behind a random sampling of fifteen banks' social marketing efforts, specifically reviewing the industry's top used social media platforms: LinkedIn, Twitter, Facebook and YouTube.

As a refresh, the fifteen banks we observed were evenly divided into three segments:

  • Five traditional national and super regional US banks 
  • Five traditional community and regional US banks (generally under $10 billion in assets); and
  • Five non-traditional banks (virtual banks with no branches)

Again, we know this isn’t a scientific study (by the way, we don’t have dozens of interns around to surf sites and log activity – we did the work ourselves) and that the timing around Labor Day wasn’t picked for its height of social media activity levels. But even so, we found some trends that were at least interesting to us – and hopefully some of you as well.

So what did we observe from the social and content marketing efforts of 15 banks? 

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Topics: Bank Marketing, Direct Marketing

Content Marketing in 2016: How Banks Can Improve Social and Content Marketing Efforts

You don't need to spend much time on social media these days to realize just how overwhelming it is to process the constant stream of new content. And with research showing the strong correlation between number of posts per month to increased web traffic, this trend is only continuing to grow.   

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Topics: Bank Marketing, Direct Marketing

Can you reach your sales goals without direct mail?

Posted by Ingrid Gonzalez

Best ways to use direct mail in 2016

Marketing blogs and trade journals create endless gigabytes of content about online marketing techniques, yet many marketers continue to rely on direct mail as a primary tactic for generating sales. In fact, several BKM Marketing clients have dramatically increased their mail volumes this year within their marketing mix because it provides them with the best return on investment compared to other less predictable channels. 

Consider these facts:

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Topics: Direct Mail Marketing, Direct Marketing