BANK AND FINANCIAL SERVICES SOLUTIONS

Perspectives: Marketing Insights You Can Use Right Now

Driving Response and Conversion with 7 Multi-Channel, Multi-Touch Tips

Posted by Megan Allinson on Feb 22, 2018

Did you know that 33% of consumers regularly use more than three (3) channels when making purchases, yet only 14% of organizations claim their currently running coordinated campaigns across channels?1

Read More

Topics: Direct Marketing, Creative Development, strategy, improve response

Improving Marketing Outcomes with Four Types of Data

Posted by Megan Allinson on Sep 25, 2017
Leveraging data to improve marketing outcomes is a hot topic of conversation among marketers. But when asked, most marketers will acknowledge that while they know that data improves the effectiveness of their marketing strategies and communications, many still feel overwhelmed when it comes to actually integrating the two. 
Read More

Topics: data, Direct Marketing, Creative Development

Bank Merger Communications: Creative Development

Posted by Laura Costello on Oct 25, 2013

Creative development is a part of any major communications process. Image, text, and video elements can all play a role in marketing programs, but in bank merger communications it's especially important to keep your goals and purpose in sight at all times.

Read More

Topics: Bank Marketing, Financial Marketing, creative, design, Bank Merger Communications, strategy, Creative Development