Debt Consolidation HELOC Campaigns That Drive Bank Growth
Consumer debt is climbing, but many community banks still market HELOCs as simple borrowing tools instead of strategic debt consolidation solutions. The opportunity is significant: ...
How Marketing Connects Ideas to People
In a recent Forbes Agency Council article, “Timeless Marketing Lessons: 20 Fundamentals That Never Change,” Bruce McMeekin, CEO of BKM Marketing, was featured for a deceptively simple...
HELOC Marketing to Existing Mortgage Customers That Actually Convert
Existing mortgage customers are often your most overlooked growth opportunity. While many banks spend heavily acquiring new borrowers, they already have qualified homeowners sitting inside...
How Banks Use Existing Customer Data to Identify HELOC Prospects
Banks don’t need more customers to grow HELOC lending; they need better visibility into the customers they already have. The average financial institution is sitting on thousands of...
[6] Steps to Understand + Connect with Your Audience
Advertising is deeply intricate — both marketers and consumers have more data, channels, and technologies to choose from than ever before. Unfortunately, most marketers don't know how their...
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Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, MarTech Advisor
Six Steps to Help You Connect with your Audience
The path to increasing sales starts with effective customer and prospect engagement. Here are six steps you can take to help understand and enhance connections with your audience, as...
USPS Informed Delivery: The Secret to High-Performing Direct Mail
Direct mail already powers marketing results that provide a high return on investment for savvy brands that use the medium wisely. And with the U.S. Postal Service’s recent launch of...
ESG Criteria | What they are & Why they are important
It’s nearly impossible today to focus any content around sustainability and not touch upon ESG - especially for companies like ours (BKM Marketing), with a client base that is deeply rooted...
![[3] Three tips to maximize your budget by improving your targeting by BKM Marketing](https://www.bkmmarketing.com/hubfs/Businessman%20looking%20forward%20with%20binoculars%20cloudy%20background%20and%20graphs%2c%20charts%20around.jpeg)
[3] Tips to Maximize Your Budget by Improving Your Bank's Targeting
While I first wrote about defining your target market to stretch your marketing budget in late 2020, its underlying message has never been proven more true. As marketers, we continue to...
[6] Tips to BOOST Your Direct Marketing Response | Key Takeaways
As a final post to this direct mail response rates series, it only makes sense to highlight 6 tips for higher response rates altogether. With so many marketing channels and campaign options...
