Perspectives: Marketing Insights You Can Use Right Now

Understanding Strategy Makes for Better Bank Marketing Execution and Sales Results

Posted by Rick Hall on Mar 01, 2016

Part one of a three part observation series

Over the past twenty years, it has continually amazed me just how vigorously discussed and overthought the sales process (including the marketing support function) has become in the banking industry. So many financial and human resource investments have been deployed to find the right structure that it really is one of the great industry head-scratchers to observe.

Maybe the reason behind it is due to the industry trying to hang onto the concept of differentiation based on service - flooding frontline staff members with concepts like balanced scorecards, product sales “cheat sheets”, competitive positioning tools, and sales training boot camps – and that we just can’t face reality. Service in the unspecified way that most banks use the term just doesn’t make you different. So what's left, price?

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Topics: Bank Marketing, Banks, Banking and Financial Services

One last 2016 outlook: 3 major bank marketing drivers

Posted by Rick Hall on Jan 28, 2016

Change in banking isn't coming...it's here!

So we are almost one month into the New Year and by now, all of us have consumed a wide variety of 2016 outlooks from the best prognosticators following the banking industry.

I always find it interesting to gauge whether this year’s version of ‘trends’ and ‘game-changers’ is really materially different from previous years or just delivers a few new positioning modifications - like ‘define a digital marketing strategy for our bank’ to ‘explore new opportunities for digital banking at our bank’.

What's great about outlooks is that they can generate strategic and visionary conversations and energize teams around what is possible - the challenge is that success is always a reflection of capable execution and too many times vision and execution do not align.

The road forward

As we look at the broad landscape of bank marketing and strategy these days, there are three major drivers that all of us in the bank marketing world should focus on in 2016…regardless of the size and scale of institution.

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Topics: Banking and Financial Services

BKM Launches Banking and Financial Services Division

Posted by Bruce McMeekin on Jan 26, 2016


BKM Marketing is pleased to announce the launch of our newly formed Banking and Financial Services practice. Richard A. Hall, a 20-year financial services industry veteran and 10-year client of BKM Marketing recently joined the firm to lead the practice.

As Head of Banking and Financial Services, Rick will focus on developing strategic solutions for BKM’s banking clients and expand the necessary capabilities for BKM to address the increasing demand for banks to build innovative and differentiated competitive offerings. In addition, he will focus on expanding the company’s market leading bank merger communications offering.

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Topics: Banking and Financial Services, News