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FEATURED ARTICLE:
How can you best integrate direct mail with digital marketing?

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BAI - Why banks will thrive in a cookieless world | BKM Marketing - Megan Allinson Read More

Bank Marketing, Marketing Strategies, Digital Marketing

Why Banks Will Thrive in a Cookieless World

With the phasing out of third-party cookies by major web browsers, banks will have to find alternative ways to collect customer data and deliver personalized experiences.

Bank Marketing, Marketing Strategies, Digital Marketing
By Megan Allinson
BKM Marketing Six Steps to Connect Audience MarTech Advisor Read More

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, MarTech Advisor

Six Steps to Help You Connect with your Audience

The path to increasing sales starts with effective customer and prospect engagement. Here are six steps you can take to help understand and enhance connections with your audience, as...

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, MarTech Advisor
By Katie Pinabell
[3] Three tips to maximize your budget by improving your targeting by BKM Marketing Read More

Bank Marketing, Direct Marketing, Marketing Strategies, Strategic Marketing

[3] Tips to Maximize Your Budget by Improving Your Bank's Targeting

While I first wrote about defining your target market to stretch your marketing budget in late 2020, its underlying message has never been proven more true. As marketers, we continue to...

Bank Marketing, Direct Marketing, Marketing Strategies, Strategic Marketing
By Megan Allinson
BKM Marketing - COVID Left Banks Scrambling for Digital Solutions Read More

Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services

COVID Left Banks Scrambling for Digital Solutions. Now, They Need to Evaluate Those Investments.

In the banking industry, there is little question that COVID-19 forced digital adoption at an unparalleled rate. Long lead times for preplanned digital transformations were suddenly...

Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services
By Megan Allinson
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services

Four Critical Areas to Understand Before Your Bank’s Merger

While bank merger activity declined by 60%1 in 2020, as compared to 2019, due to several factors including a global pandemic, the banking industry is experiencing a reversing trend in 2021...

Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services
By Megan Allinson
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services

Consumers Use Bank Accounts Differently: How Bank Marketers Must Adapt

“Since March 2020, checking account sales in the U.S. are down 200%, according to Raddon. Credit usage has also been displaced by debit card usage, which increased by 8.6%, according to the...

Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services
By Megan Allinson
BKM Marketing | Ebook | Bank Merger Marketing - Excelling Through Change Read More

Bank Marketing, Bank Merger Marketing

Redefining How to Make Your Bank Merger Succeed

The US banking industry has seen a relatively consistent consolidation rate of 5% over recent years. Prior to the pandemic hitting the industry beginning in March, analysts were touting...

Bank Marketing, Bank Merger Marketing
By Rick Hall
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Direct Mail Marketing, Bank Marketing, Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency

Planning For Our Return

For the last three months the BKM Marketing team has been working remotely, just as much of the country has. As Massachusetts prepares to enter phase two of reopening, we too are getting...

Direct Mail Marketing, Bank Marketing, Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency
By Bruce McMeekin
BKM Marketing | Bank Merger Communications - Excelling Through Change | ebook Read More

Bank Marketing, Bank Merger Marketing

Excelling Through Change - Bank Merger Marketing

The reality of addressing all of the moving parts needed to effectively communicate a pending bank merger can be daunting. The fact is that most banks don’t have the resources to dedicate...

Bank Marketing, Bank Merger Marketing
By Katie Pinabell
Looking into a bank Read More

Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Strategic Marketing, Marketing For Financial Services, Community Banks

From BAU to Crisis. Now's the time to overcommunicate, and not just digitally.

Pivoting. What bank marketers need to know. No, this is not a how-to guide for what to do as a bank marketer in the light of an unprecedented reality for our financial system. It is also...

Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Strategic Marketing, Marketing For Financial Services, Community Banks
By Rick Hall
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