Bank mergers: Key activities to make the deal successful.
One of the areas that we noted in our annual outlook in January was the fact that all signs were pointing to an anticipated increase in the number of bank mergers in 2016. While most of the...
Bank Marketing
Increasing Your Business's B2B Marketing Success Rate in 2016: Part 1
BKM Marketing CEO Bruce McMeekin recently presented at the 2016 NEDMA conference to highlight the best approaches that B2B marketers can deploy to improve lead generation and sales. This is...
Bank Marketing,
Direct Marketing
Financial Brand Forum: Top 20 Takeaways
Don’t distress. It’s apparently worse than it seems...but it’s the same as it has been. Last week, BKM ventured out to Las Vegas to attend the Financial Brand Forum. It was impossible to...
Bank Marketing
Will you be traveling to The Financial Brand Forum 2016?
BKM will be there! Bruce McMeekin and Rick Hall are looking forward to attending the Financial Brand Forum next week in Las Vegas, from May 16th -18th. If you are also planning to attend, ...
Bank Marketing
Enhance Your Bank's Sales and Marketing Initiatives: 5 Tips
Part three of a three part observation series In my last post we examined a few ways that banks can elevate the role of data in their marketing programs to begin the process of gaining...
Bank Marketing
Five Steps to Jump Start Your Bank Marketing Data Strategy
Understanding Strategy Makes for Better Marketing Execution and Sales Results, Part Two Part two of a three part observation series In my first post I started the discussion around the need...
Bank Marketing,
Direct Marketing
Understanding Strategy Makes for Better Bank Marketing Execution and Sales Results
Part one of a three part observation series Over the past twenty years, it has continually amazed me just how vigorously discussed and overthought the sales process (including the marketing...
Bank Marketing
One last 2016 outlook: 3 major bank marketing drivers
Change in banking isn't coming...it's here! So we are almost one month into the New Year and by now, all of us have consumed a wide variety of 2016 outlooks from the best prognosticators...
Bank Marketing
BKM Launches Banking and Financial Services Division
BKM Marketing is pleased to announce the launch of our newly formed Banking and Financial Services practice. Richard A. Hall, a 20-year financial services industry veteran and 10-year...
Bank Marketing,
Direct Marketing
Why are 77% of marketers missing their revenue targets?
77% of marketers are not exceeding their revenue goals, according to a recent study by HubSpot. No question, the focus of today’s marketing organizations is all about social media, SEO,...
Bank Marketing,
Direct Marketing
