Content Marketing in 2016: How Banks Can Improve Social and Content Marketing Efforts
You don't need to spend much time on social media these days to realize just how overwhelming it is to process the constant stream of new content. And with research showing the strong...
Increasing Your Business's B2B Marketing Success Rate in 2016: Part 2
BKM Marketing CEO Bruce McMeekin recently presented at the 2016 NEDMA conference to highlight the best approaches that B2B marketers can deploy to improve lead generation and sales. This is...
Bank mergers: Key activities to make the deal successful.
One of the areas that we noted in our annual outlook in January was the fact that all signs were pointing to an anticipated increase in the number of bank mergers in 2016. While most of the...
Increasing Your Business's B2B Marketing Success Rate in 2016: Part 1
BKM Marketing CEO Bruce McMeekin recently presented at the 2016 NEDMA conference to highlight the best approaches that B2B marketers can deploy to improve lead generation and sales. This is...
Financial Brand Forum: Top 20 Takeaways
Don’t distress. It’s apparently worse than it seems...but it’s the same as it has been. Last week, BKM ventured out to Las Vegas to attend the Financial Brand Forum. It was impossible to...
Will you be traveling to The Financial Brand Forum 2016?
BKM will be there! Bruce McMeekin and Rick Hall are looking forward to attending the Financial Brand Forum next week in Las Vegas, from May 16th -18th. If you are also planning to attend, ...
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Enhance Your Bank's Sales and Marketing Initiatives: 5 Tips
Part three of a three part observation series In my last post we examined a few ways that banks can elevate the role of data in their marketing programs to begin the process of gaining...
Five Steps to Jump Start Your Bank Marketing Data Strategy
Understanding Strategy Makes for Better Marketing Execution and Sales Results, Part Two Part two of a three part observation series In my first post I started the discussion around the need...
Understanding Strategy Makes for Better Bank Marketing Execution and Sales Results
Part one of a three part observation series Over the past twenty years, it has continually amazed me just how vigorously discussed and overthought the sales process (including the marketing...
One last 2016 outlook: 3 major bank marketing drivers
Change in banking isn't coming...it's here! So we are almost one month into the New Year and by now, all of us have consumed a wide variety of 2016 outlooks from the best prognosticators...
