One last 2016 outlook: 3 major bank marketing drivers
Change in banking isn't coming...it's here! So we are almost one month into the New Year and by now, all of us have consumed a wide variety of 2016 outlooks from the best prognosticators...
BKM Launches Banking and Financial Services Division
BKM Marketing is pleased to announce the launch of our newly formed Banking and Financial Services practice. Richard A. Hall, a 20-year financial services industry veteran and 10-year...
Why are 77% of marketers missing their revenue targets?
77% of marketers are not exceeding their revenue goals, according to a recent study by HubSpot. No question, the focus of today’s marketing organizations is all about social media, SEO,...
Bank Merger Marketing: Why aren’t acquired customers always considered NEW customers?
Directing a bank merger is a tremendous undertaking. Between consolidating systems, reviewing brand implications, evaluating locations, assessing operational impact and reassuring...
How can you reduce customer attrition in your upcoming bank merger?
The most critical factor and thus the most important part of a bank merger is making sure the value of the merger doesn’t walk out the door. Literally, preventing customers from leaving the...
What are the critical steps to leading a successful bank merger?
Few business challenges require more forethought than merging two financial institutions. Between consolidating systems, reviewing brand implications, evaluating locations, assessing...
Bank marketing: Is content marketing missing from your marketing plan?
AmeriFirst increased sales 5% by marrying content marketing with their traditional relationship strategies.
Bank Marketing: 7 Tips to Improve Small Business Lead Generation
If you are a bank marketing professional, you no doubt understand what a challenge it is to convince small business owners and CFO's that it's time to switch banks. Even developing enough...
Bank Merger Communications: Printing and Mailing
As with any bank merger communication plan, hard copy printed and mailed communications are critical elements to the overall campaign. Not only are hard copy communications necessary for...
Bank Merger Communications: Creative Development
Creative development is a part of any major communications process. Image, text, and video elements can all play a role in marketing programs, but in bank merger communications it's...
