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Bank Merger Marketing: Why aren’t acquired customers always considered NEW customers?
Directing a bank merger is a tremendous undertaking. Between consolidating systems, reviewing brand implications, evaluating locations, assessing operational impact and reassuring...
Bank Marketing
How can you reduce customer attrition in your upcoming bank merger?
The most critical factor and thus the most important part of a bank merger is making sure the value of the merger doesn’t walk out the door. Literally, preventing customers from leaving the...
Bank Marketing
What are the critical steps to leading a successful bank merger?
Few business challenges require more forethought than merging two financial institutions. Between consolidating systems, reviewing brand implications, evaluating locations, assessing...
Bank Marketing
Bank marketing: Is content marketing missing from your marketing plan?
AmeriFirst increased sales 5% by marrying content marketing with their traditional relationship strategies.
Bank Marketing,
Direct Marketing
Bank Marketing: 7 Tips to Improve Small Business Lead Generation
If you are a bank marketing professional, you no doubt understand what a challenge it is to convince small business owners and CFO's that it's time to switch banks. Even developing enough...
Bank Marketing,
Direct Marketing
Bank Merger Communications: Printing and Mailing
As with any bank merger communication plan, hard copy printed and mailed communications are critical elements to the overall campaign. Not only are hard copy communications necessary for...
Direct Mail Marketing,
Bank Marketing
Bank Merger Communications: Creative Development
Creative development is a part of any major communications process. Image, text, and video elements can all play a role in marketing programs, but in bank merger communications it's...
Bank Marketing,
Direct Marketing
Bank Merger Communications: Strategy and Process Design
Mergers can be complex, but the best bank merger communications are simple and transparent. It's essential to understand when to communicate, what to communicate, and to whom you should...
Bank Marketing,
Direct Marketing
Bank Marketing: Why are there still 7,083 banks in the U.S.?
This is the first in an occasional series about the evolution of bank marketing.
Bank Marketing
5 Reasons Why Banks Should Adopt An Inbound Marketing Program
In 2013, most marketers have probably heard the term “inbound marketing,” but may not have a solid idea of what it means and how it can help their organizations grow. In a sentence,...
Bank Marketing,
Direct Marketing
