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FEATURED ARTICLE:
[6] Tips to BOOST Direct Marketing Response | #6 Sustainable Efficiencies.

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BKM Marketing Six Steps to Connect Audience MarTech Advisor Read More

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, MarTech Advisor

Six Steps to Help You Connect with your Audience

The path to increasing sales starts with effective customer and prospect engagement. Here are six steps you can take to help understand and enhance connections with your audience, as...

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, MarTech Advisor
By Katie Pinabell
FinTech_9 Questions to ask Read More

Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, International Banker

Find the perfect tech fit for your bank by asking vendors these 9 questions.

The rate of technology change facing Banks and Credit Unions today is unprecedented.  At the same time, the challenges facing prioritization for selecting from these solutions is more...

Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, International Banker
By Megan Allinson
Employee-First-Methodology-1170x650 Read More

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Bank Merger Marketing, International Banker

Adopt an employee-first methodology during a bank merger

Federal regulators are becoming more and more receptive to large bank deals — bank merger approvals have sped up under the Trump administration. As the landscape resets to include larger...

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Bank Merger Marketing, International Banker
By Megan Allinson
Man at Mailbox with phone Read More

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Forbes

The Secret Sauce Behind Direct Mail's Resurgence, as originally seen in Forbes.

Savvy marketers are discovering that direct mail is more powerful than ever, especially when they're microtargeting new customers and building deeper relationships with existing customers....

Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Forbes
By Megan Allinson
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Bank Marketing

Before you get to the customer journey, understand the customer experience.

“Customer journey” has already become one of financial marketing’s most popular buzzwords of the year. It seems you can’t have a conversation about banking, read a marketing strategy...

Bank Marketing
By Rick Hall
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Bank Marketing

Bank Marketing: 5 steps to take now as you prepare for 2017

Those turning leaves mean it’s planning season On one hand, 2016 has flown by – early signs of leaves changing colors here in New England coupled with debates on the validity of the...

Bank Marketing
By Rick Hall
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Bank Marketing

The newest internet sensation is...a credit card?

During a week where the banking news cycle felt an awful lot like the current presidential campaign - with provocative coverage of items like the a cross-sell fiasco, calls for...

Bank Marketing
By Rick Hall
iStock_76304753_SMALL.jpg Read More

Bank Marketing, Direct Marketing

How Banks Can Improve Social and Content Marketing: Part Two

A one-week snapshot of bank content marketing activity Last week we posted that we were looking at the actual ‘what’ behind a random sampling of fifteen banks' social marketing efforts,...

Bank Marketing, Direct Marketing
By Rick Hall and Laura Costello
iStock_65978273_XXLARGE.jpg Read More

Bank Marketing, Direct Marketing

Content Marketing in 2016: How Banks Can Improve Social and Content Marketing Efforts

You don't need to spend much time on social media these days to realize just how overwhelming it is to process the constant stream of new content. And with research showing the strong...

Bank Marketing, Direct Marketing
By Rick Hall and Laura Costello
BKM Marketing Increasing Your Business's B2B Marketing Success Rate in 2016: Part 2 Read More

Bank Marketing, Direct Marketing

Increasing Your Business's B2B Marketing Success Rate in 2016: Part 2

BKM Marketing CEO Bruce McMeekin recently presented at the 2016 NEDMA conference to highlight the best approaches that B2B marketers can deploy to improve lead generation and sales. This is...

Bank Marketing, Direct Marketing
By Grace McMeekin
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