Perspectives: Marketing Insights You Can Use Right Now

Video Marketing: Overcoming 3 common challenges

Posted by Laura Costello on Oct 12, 2016

Why are you still not using video? 

By now you know that including video as part of your content marketing strategy increases customer engagement. There is no shortage of statistics like these that prove video is only going to become a more essential marketing channel, and even our own non-scientific review of bank social and content marketing revealed engagement rates over 10x higher on video posts vs. posts with just text and images alone.

But knowing the statistics – and watching competitors jumping on the trend and gaining traction – is still not enough motivation for many businesses to get moving. We hear a number of excuses from marketers explaining why they aren't including videos in their content marketing plans – anything from budget concerns, timing concerns, subject matter concerns, not knowing how to distribute once they're complete – to just not quite knowing where to start. While these may seem like valid excuses for not moving ahead – are they rooted in reality? We’ve gone ahead and debunked a few of the most common “challenges” we hear below:

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Topics: Inbound Marketing, video marketing, Content Marketing

Internet Marketing: 3 Reasons to Add Video to Your Business’ Website

Posted by Laura Costello on Jun 07, 2013

It’s happened to all of us. You’re innocently searching the web for something that should take 3 minutes to find when you stumble upon a video that somehow sucks you in…and before you know it, 10 minutes has passed and you’re still stuck on that website. So why shouldn’t this same thing happen with your prospects on your website? If you’re not taking advantage of how easy it is to add videos to your site these days, you should. Here's why...

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Topics: Internet Marketing, Inbound Marketing, video marketing