Perspectives: Marketing Insights You Can Use Right Now

Bank Marketing: 7 Tips to Improve Small Business Lead Generation

Posted by Bruce McMeekin on Aug 15, 2014

If you are a bank marketing professional, you no doubt understand what a challenge it is to convince small business owners and CFO's that it's time to switch banks. Even developing enough doubt in the mind of a small business owner about their current situation to consider meeting with your bank is a difficult task.

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Topics: Bank Marketing, Financial Marketing, Banks, strategy, improve response, Bank Inbound Marketing, offers, data

How to Lower Printing Costs Part #3 – Microtargeting

Posted by Sam Ricco on Aug 05, 2013

Long gone are the days of macro marketing – when one message or offer was effective for an entire campaign.  These days, with the all of the great database marketing tools and techniques we have (data appending, CRM systems, variable lasering, etc.) it is relatively easy to version a personalized letter with all sorts of one-to-one marketing information that can help your response rates to skyrocket. 

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Topics: direct mail, printing, Direct Marketing, direct mail advertising, offers