Perspectives: Marketing Insights You Can Use Right Now

NEDMA’s Marketing Technology Summit: Seven Key Takeaways

Posted by Ingrid Gonzalez on Nov 03, 2016

BKM had a great time exhibiting at NEDMA’s Marketing Technology Summit yesterday at Boston University - especially running our cornhole challenge! If you attended we hope you enjoyed the day-long event that offered insights into the latest techniques and technologies that can be leveraged to create successful marketing initiatives.

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Topics: NEDMA, digital

I already have a blog. Why should I care about LinkedIn Pulse?

Posted by Laura Costello on Jul 20, 2016

Content marketing: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action”  - Content Marketing Institute

As a marketer in 2016, there is no doubt you are aware of the importance of content marketing. A well thought out content marketing strategy allows marketers to hone in on their target audience, define what their needs are, and provide them with relevant insights. In fact, according to the Content Marketing Institute’s B2B Content Marketing 2016 report, 88% of B2B marketers report using content marketing as a component in their marketing plans – making up an average of 28% of their annual marketing spend.

But with all of this adoption, the amount of content available for consumption every day can be overwhelming. Between blog posts, article shares on Twitter and LinkedIn, videos, webinars, infographics, Slideshare, e-newsletters, etc. – it often feels like an insurmountable task to stand out from the crowd and get your message read by the right people.

The good news is that it is not hopeless – with a targeted plan in place, your message can and will be heard. But with the wide range of options for publishing and reaching your audience, how much weight should you give to social media publishing options like LinkedIn Pulse vs. self-publishing on your company website and blog?

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Topics: Internet Marketing, Inbound Marketing, Content Marketing, digital

How to Lower Printing Costs: Part #4, Digital Printing

Posted by Sam Ricco on Aug 13, 2013

As more and more commercial printers are increasing their digital options (it is rare to find a printer that does not have some kind of digital press) the price of digital printing continues to fall, resulting in higher breakeven quantities between offset and digital.  Combined with an increase in print quality with the newer machines, digital printing has become a higher-quality, more cost effective option than ever.

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Topics: printing, print, digital printing, digital